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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1714023	Building brand identity in competitive markets: a conceptual model Bhimrao M. Ghodeswar (pp. 4-12) Keywords: Brand identity, Brand loyalty, India ArticleType: Conceptual paper View HTML | View PDF (148 KB) | Reprints & Permissions
1714024	Interactions between organisational cultures and corporate brands Leslie de Chernatony, Susan Cottam (née Drury) (pp. 13-24) Keywords: Brands, Financial services, Organizational culture ArticleType: Research paper View HTML | View PDF (220 KB) | Reprints & Permissions
1714025	Conspicuous consumption among middle age consumers: psychological and brand antecedents Paurav Shukla (pp. 25-36) Keywords: Automotive industry, Buying behaviour, Consumption ArticleType: Research paper View HTML | View PDF (329 KB) | Reprints & Permissions
1714026	Latent segmentation using store-level scanner data Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals (pp. 37-47) Keywords: Consumers, Market segmentation, Supermarkets ArticleType: Research paper View HTML | View PDF (169 KB) | Reprints & Permissions
1714027	Pricing strategy for companies with mixed online and traditional retailing distribution markets Ruiliang Yan (pp. 48-56) Keywords: Distribution channels and markets, Game theory, Pricing, Retailing ArticleType: Research paper View HTML | View PDF (193 KB) | Reprints & Permissions

Book Review

Team Sports Marketing

Item No:	Item Information
1714020	Team Sports Marketing Journal: Journal of Product & Brand Management Vol : 17 Issue: 1 Author(s): Amy L. Parsons View HTML

The Philosophy of Branding

Item No:	Item Information
1714021	The Philosophy of Branding Journal: Journal of Product & Brand Management Vol : 17 Issue: 1 Author(s): Ed Sevilla View HTML

Brand Simple: How the Best Brands Keep it Simple and Succeed

Item No:	Item Information
1714022	Brand Simple: How the Best Brands Keep it Simple and Succeed Journal: Journal of Product & Brand Management Vol : 17 Issue: 1 Author(s): Jim Dupree View HTML

Editorial

Editorial

Item No:	Item Information
1714028	Editorial Journal: Journal of Product & Brand Management Vol : 17 Issue: 1 Author(s): Richard C. Leventhal View HTML