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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1718221	Smoking cessation: why do smokers fail? Joyce M. Wolburg (pp. 72-73) Keywords: Addiction, Individual behaviour, Information media, Information strategy ArticleType: Viewpoint View HTML | View PDF (50 KB) | Reprints & Permissions
1718222	Chinese children's perceptions of advertising and brands: an urban rural comparison Kara Chan (pp. 74-84) Keywords: Brand equity, China, Consumers, Developmental psychology, Socialization, Television commercials ArticleType: Research paper View HTML | View PDF (124 KB) | Reprints & Permissions
1718223	The moderating effects of product involvement on situational brand choice Fei Xue (pp. 85-94) Keywords: Brand awareness, Consumer behaviour, Consumption, Philosophical concepts ArticleType: Research paper View HTML | View PDF (140 KB) | Reprints & Permissions
1718224	Decision making process of community organic food consumers: an exploratory study Leila Hamzaoui Essoussi, Mehdi Zahaf (pp. 95-104) Keywords: Canada, Consumer behaviour, Organic foods, Trust ArticleType: Research paper View HTML | View PDF (152 KB) | Reprints & Permissions
1718225	The effect of perceived product characteristics on private brand purchases Kyoung-Nan Kwon, Mi-Hee Lee, Yoo Jin Kwon (pp. 105-114) Keywords: Brand image, Brands, Consumer behaviour, Perception, Purchasing ArticleType: Research paper View HTML | View PDF (169 KB) | Reprints & Permissions
1718226	SegmentTalk: the difference engine: a comparison of loyalty marketing perceptions among specific US consumer segments Rick Ferguson, Kelly Hlavinka (pp. 115-127) Keywords: Customer loyalty, Customer service management, Loyalty schemes, Perception, United States of America ArticleType: Research paper View HTML | View PDF (274 KB) | Reprints & Permissions

Book Review

Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well-being

Item No:	Item Information
1718218	Baby Boomers and Their Parents: Surprising Findings about Their Lifestyles, Mindsets, and Well-being Journal: Journal of Consumer Marketing Vol : 25 Issue: 2 Author(s): George R. Cook View HTML

Write to Sell: The Ultimate Guide to Great Copywriting

Item No:	Item Information
1718219	Write to Sell: The Ultimate Guide to Great Copywriting Journal: Journal of Consumer Marketing Vol : 25 Issue: 2 Author(s): Peter A. Schneider View HTML

Made to Stick

Item No:	Item Information
1718220	Made to Stick Journal: Journal of Consumer Marketing Vol : 25 Issue: 2 Author(s): William B. Mesa View HTML

Editorial

Editorial

Item No:	Item Information
1718227	Editorial Journal: Journal of Consumer Marketing Vol : 25 Issue: 2 Author(s): Richard C. Leventhal View HTML

Internet currency

To sell a service, give something away

Item No:	Item Information
1718228	To sell a service, give something away Journal: Journal of Consumer Marketing Vol : 25 Issue: 2 View HTML