| 1718491 |
Why “soft science” is the key to regaining leadership in marketing knowledge
Alan Tapp, Tim Hughes
(pp. 265-278)
Keywords:
Marketing strategy,
Research
ArticleType: Viewpoint
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(187 KB)
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| 1718492 |
Strategic market orientation and business performance: The study of food and beverages organisations in Nigeria
N. Gladson Nwokah
(pp. 279-286)
Keywords:
Business performance,
Competitors,
Customer orientation,
Food and drink products,
Market orientation,
Nigeria
ArticleType: Viewpoint
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(178 KB)
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| 1718493 |
Top versus leading journals in marketing: some challenging thoughts
Göran Svensson, Greg Wood
(pp. 287-298)
Keywords:
Education,
Marketing decision making,
Research work,
Serials
ArticleType: Conceptual paper
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(80 KB)
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| 1718494 |
Marketing to postmodern consumers: introducing the internet chameleon
Geoff Simmons
(pp. 299-310)
Keywords:
Consumer behaviour,
Internet,
Marketing,
Postmodernism,
Social networks
ArticleType: General review
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(85 KB)
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| 1718495 |
Satisfaction in performing arts: the role of value?
Margee Hume, Gillian Sullivan Mort
(pp. 311-326)
Keywords:
Customer satisfaction,
Customer services quality,
Performing arts,
Value analysis
ArticleType: Research paper
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(126 KB)
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| 1718496 |
The role of ethnic affiliation in consumer ethnocentrism
Irena Vida, Tanja Dmitrovic, Claude Obadia
(pp. 327-343)
Keywords:
Bias,
Bosnia and Herzegovina,
Consumer research,
Ethnic groups
ArticleType: Research paper
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(127 KB)
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| 1718497 |
Factors influencing word of mouth effectiveness: receiver perspectives
Jillian C. Sweeney, Geoffrey N. Soutar, Tim Mazzarol
(pp. 344-364)
Keywords:
Consumer behaviour,
Consumers,
Services marketing
ArticleType: Research paper
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(163 KB)
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| 1718498 |
Experiences as gifts: from process to model
Jackie Clarke
(pp. 365-389)
Keywords:
Consumer behaviour,
Experience,
United Kingdom
ArticleType: Research paper
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(248 KB)
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| 1718499 |
Servicescape and loyalty intentions: an empirical investigation
Lloyd C. Harris, Chris Ezeh
(pp. 390-422)
Keywords:
Customer loyalty,
Marketing environment,
Psychology,
Restaurants,
Services marketing
ArticleType: Research paper
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(202 KB)
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| 1718500 |
The organisation of integrated communications: toward flexible integration
Lars Thøger Christensen, A. Fuat Firat, Simon Torp
(pp. 423-452)
Keywords:
Corporate communications,
Flexible organizations,
Integrated marketing communications
ArticleType: Research paper
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(227 KB)
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| 1718501 |
Intra-functional conflict: an investigation of antecedent factors in marketing functions
Lloyd C. Harris, Emmanuel Ogbonna, Mark M.H. Goode
(pp. 453-476)
Keywords:
Conflict,
Conflict management,
Conflict resolution
ArticleType: Research paper
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(170 KB)
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| 1718502 |
Organisational capabilities: antecedents and implications for customer value
Hanny N. Nasution, Felix T. Mavondo
(pp. 477-501)
Keywords:
Customer service management,
Human resource management,
Market orientation,
Organizational culture
ArticleType: Research paper
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(169 KB)
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| 1718503 |
Online marketing communication potential: Priorities in Danish firms and advertising agencies
Morten Bach Jensen
(pp. 502-525)
Keywords:
Business planning,
Denmark,
Internet,
Least square approximation,
Marketing communications,
Mathematical modelling
ArticleType: Research paper
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(325 KB)
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