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Qualitative Market Research: An International Journal
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Qualitative Market Research: An International Journal

Volume 11 Issue 2

Published: 2008 | Start Page: 121


Special Issue: Interpretive Consumer Research
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Articles

Articles
Article No: Article Information:
1718571 Everything you always wanted to know about interpretive consumer research but were afraid to ask
Bernard Cova, Richard Elliott (pp. 121-129)
Keywords: Consumer behaviour, Consumer research, Postmodernism
ArticleType: General review
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1718572 Rhetorical issues in writing interpretivist consumer research
Margaret K. Hogg, Pauline Maclaran (pp. 130-146)
Keywords: Consumer research, Creative writing, Market research
ArticleType: Research paper
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1718573 Reflections on collaboration in interpretive consumer research
The VOICE Group [1] (pp. 147-165)
Keywords: Consumer research, Cross-cultural studies, Research methods, Team working, Women
ArticleType: Research paper
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1718574 Small versus big stories in framing consumption experiences
Antonella Carù, Bernard Cova (pp. 166-176)
Keywords: Consumer behaviour, Consumer research, Ethnography, Experience, Narratives
ArticleType: Research paper
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1718575 Beyond semiotics and hermeneutics: Discourse analysis as a way to interpret consumers' discourses and experiences
Lionel Sitz (pp. 177-191)
Keywords: Consumer psychology, Consumer research, Narratives
ArticleType: Research paper
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1718576 A semiotic analysis of nostalgia as a connection to the past
Aurélie Kessous, Elyette Roux (pp. 192-212)
Keywords: Brand management, Consumer behaviour, Nostalgia
ArticleType: Research paper
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1718577 YouTube: an opportunity for consumer narrative analysis?
Stefano Pace (pp. 213-226)
Keywords: Consumer behaviour, Marketing communications, Mass media, Narratives, Storytelling, Video
ArticleType: Research paper
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1718578 Introducing structuration theory in communal consumption behavior research
René Algesheimer, Calin Gurau (pp. 227-245)
Keywords: Community behaviour, Consumer behaviour, Influence, Social processes
ArticleType: Conceptual paper
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