| 1718787 |
Empirical study of relationship value in industrial services
James Barry, Tamara S. Terry
(pp. 228-241)
Keywords:
Partnership,
Relationship marketing,
Services,
Services marketing,
Value analysis
ArticleType: Research paper
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(305 KB)
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| 1718788 |
Effective virtual new product development teams: an integrated framework
Vishag Badrinarayanan, Dennis B. Arnett
(pp. 242-248)
Keywords:
Product development,
Team working,
Virtual work
ArticleType: Conceptual paper
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(134 KB)
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| 1718789 |
The impact of supplier downsizing on performance, satisfaction over time, and repurchase intentions
Jeffrey E. Lewin, Wesley J. Johnston
(pp. 249-255)
Keywords:
Business-to-business marketing,
Customer satisfaction,
Downsizing,
Purchasing
ArticleType: Research paper
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(100 KB)
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| 1718790 |
Franchisee perceived relationship value
Tracy R. Harmon, Merlyn A. Griffiths
(pp. 256-263)
Keywords:
Channel relationships,
Equity theory,
Franchising,
Perception
ArticleType: Conceptual paper
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(121 KB)
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| 1718791 |
Successful B2B customer database management
Debra Zahay
(pp. 264-272)
Keywords:
Customer information,
Databases,
Relational databases,
Transactional analysis
ArticleType: Research paper
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(288 KB)
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| 1718792 |
Why do leading brand manufacturers supply private labels?
J. Tomas Gomez-Arias, Laurentino Bello-Acebron
(pp. 273-278)
Keywords:
Brands,
Competitive strategy,
Game theory,
Generics,
Retailing
ArticleType: Technical paper
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(97 KB)
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