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Journal of Business & Industrial Marketing


Volume 23 Issue 4

Published: 2008 | Start Page: 228


Special Issue: Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference
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Articles

Articles
Article No: Article Information:
1718787 Empirical study of relationship value in industrial services
James Barry, Tamara S. Terry (pp. 228-241)
Keywords: Partnership, Relationship marketing, Services, Services marketing, Value analysis
ArticleType: Research paper
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1718788 Effective virtual new product development teams: an integrated framework
Vishag Badrinarayanan, Dennis B. Arnett (pp. 242-248)
Keywords: Product development, Team working, Virtual work
ArticleType: Conceptual paper
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1718789 The impact of supplier downsizing on performance, satisfaction over time, and repurchase intentions
Jeffrey E. Lewin, Wesley J. Johnston (pp. 249-255)
Keywords: Business-to-business marketing, Customer satisfaction, Downsizing, Purchasing
ArticleType: Research paper
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1718790 Franchisee perceived relationship value
Tracy R. Harmon, Merlyn A. Griffiths (pp. 256-263)
Keywords: Channel relationships, Equity theory, Franchising, Perception
ArticleType: Conceptual paper
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1718791 Successful B2B customer database management
Debra Zahay (pp. 264-272)
Keywords: Customer information, Databases, Relational databases, Transactional analysis
ArticleType: Research paper
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1718792 Why do leading brand manufacturers supply private labels?
J. Tomas Gomez-Arias, Laurentino Bello-Acebron (pp. 273-278)
Keywords: Brands, Competitive strategy, Game theory, Generics, Retailing
ArticleType: Technical paper
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Guest editorial

Guest editorial
Item No: Item Information
1718793 Guest editorial
Journal: Journal of Business & Industrial Marketing
Vol : 23 Issue: 4
Special Issue: Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference
Author(s): Jeffrey Lewin
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Executive summary and implications for managers and executives

Executive summary and implications for managers and executives
Item No: Item Information
1718794 Executive summary and implications for managers and executives
Journal: Journal of Business & Industrial Marketing
Vol : 23 Issue: 4
Special Issue: Selected Papers from the B2B Track of the 2006 Academy of Marketing Science Conference
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