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Journal of Product & Brand Management

Volume 17 Issue 2

Published: 2008 | Start Page: 64

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Articles

Articles
Article No: Article Information:
1718796 Foundations for building share of heart in global brands
Dennis A. Pitta, Frank J. Franzak (pp. 64-72)
Keywords: Brand management, Consumer behaviour, Consumer marketing, International marketing
ArticleType: Conceptual paper
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1718797 Consumers' evaluations of co-branded products: the licensing effect
Najam Saqib, Rajesh V. Manchanda (pp. 73-81)
Keywords: Brand management, Consumer behaviour, Licensing
ArticleType: Research paper
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1718798 Alternative measures of satisfaction in cross-cultural settings
Robert H. Ross, S. Allen Broyles, Thaweephan Leingpibul (pp. 82-91)
Keywords: Cross-cultural studies, Customer satisfaction, Mathematical modelling
ArticleType: Research paper
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1718799 Brand building in software SMEs: an empirical study
Jukka Ojasalo, Satu Nätti, Rami Olkkonen (pp. 92-107)
Keywords: Brand management, Brands, Communication technologies, Computer software, Small to medium-sized enterprises
ArticleType: Research paper
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1718800 Optimal retail pricing of a store brand
S. Chan Choi (pp. 108-114)
Keywords: Brands, Consumer behaviour, Pricing, Retailing
ArticleType: Technical paper
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1718801 The changing price of brand loyalty under perceived time pressure
Marlene Jensen, Ronald Drozdenko (pp. 115-120)
Keywords: Brand loyalty, Consumer behaviour, Premium pricing, Pricing
ArticleType: Research paper
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1718802 Brand image of company names matters in ways that can't be ignored
Herbert Jack Rotfeld (pp. 121-122)
Keywords: Brand image, Family, Service marketing
ArticleType: Viewpoint
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1718803 Product development for a stigmatized segment
Frank Franzak, Mike Little, Dennis Pitta (pp. 123-127)
Keywords: Behaviour modification, Communication management, Obesity, Target markets
ArticleType: Case study
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Book Review

Strategic New Product Development for the Global Economy
Item No: Item Information
1718795 Strategic New Product Development for the Global Economy
Journal: Journal of Product & Brand Management
Vol : 17 Issue: 2
Author(s): Elizabeth B. Goldsmith
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Editorial

Editorial
Item No: Item Information
1718804 Editorial
Journal: Journal of Product & Brand Management
Vol : 17 Issue: 2
Author(s): Richard C. Leventhal
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