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Marketing Intelligence & Planning

Volume 26 Issue 3

Published: 2008 | Start Page: 235

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Articles

Articles
Article No:	Article Information:
1723393	Relevant marketing geography: a competency-based perspective John D. Nicholson, Adam Lindgreen, Philip J. Kitchen (pp. 235-252) Keywords: Localization, Marketing strategy, Relationship marketing, Resources, Social capital ArticleType: Conceptual paper View HTML \| View PDF (123 KB) \| Reprints & Permissions
1723395	An empirical examination of service recovery design Kristie K. Seawright, Kristen Bell DeTienne, M. Preston Bernhisel, Charlotte L. Hoopes Larson (pp. 253-274) Keywords: Customer retention, Customer service management, Research methods, Service failures, Service improvements ArticleType: Research paper View HTML \| View PDF (119 KB) \| Reprints & Permissions
1723396	Model selection for direct marketing: performance criteria and validation methods Geng Cui, Man Leung Wong, Guichang Zhang, Lin Li (pp. 275-292) Keywords: Database marketing, Direct marketing, Modelling, Neural nets, Performance criteria ArticleType: Research paper View HTML \| View PDF (144 KB) \| Reprints & Permissions
1723398	Marketing in small hotels: a qualitative study Jane Moriarty, Rosalind Jones, Jennifer Rowley, Beata Kupiec-Teahan (pp. 293-315) Keywords: Hospitality services, Hotel and catering industry, Marketing strategy, Small to medium-sized enterprises, Tourism marketing, United Kingdom ArticleType: Research paper View HTML \| View PDF (134 KB) \| Reprints & Permissions
1723399	Exploring the differences between accountants and marketers in terms of information sharing Tansu Barker (pp. 316-329) Keywords: Accountants, Canada, Customer satisfaction, Information management, Information strategy ArticleType: Research paper View HTML \| View PDF (90 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1723093	Editorial Journal: Marketing Intelligence & Planning Vol : 26 Issue: 3 Author(s): Ross Brennan View HTML

Viewpoint

The role of the Academy of Marketing
Item No:	Item Information
1723094	The role of the Academy of Marketing Journal: Marketing Intelligence & Planning Vol : 26 Issue: 3 Author(s): Andrew McAuley View HTML