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Journal of Services Marketing
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Journal of Services Marketing

Volume 22 Issue 2

Published: 2008 | Start Page: 95

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Articles

Articles
Article No: Article Information:
1723137 The perceptions of waiters and customers on restaurant tipping
Chu-Mei Liu (pp. 95-103)
Keywords: Customer service quality, Restaurants, Service delivery
ArticleType: Research paper
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1723138 Identifying the components of effective service advertisements
Kathleen Mortimer (pp. 104-113)
Keywords: Advertising, Advertising effectiveness, Appeals, Services
ArticleType: Research paper
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1723139 A cross-cultural examination of relationship strength in B2B services
James M. Barry, Paul Dion, William Johnson (pp. 114-135)
Keywords: Culture, Relationship marketing, Services marketing
ArticleType: Research paper
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1723140 Commitment and vulnerability in B2B relationship selling in the Hong Kong institutional insurance service industry
Y.H. Wong, Ricky Y.K. Chan, T.K.P. Leung, Jae H. Pae (pp. 136-148)
Keywords: Hong Kong, Insurance services, Relationship marketing
ArticleType: Research paper
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1723291 Consumer's value for informational role of agent in service industry
Minakshi Trivedi, Michael S. Morgan, Kalpesh Kaushik Desai (pp. 149-159)
Keywords: Hotel and catering industry, Services, Travel
ArticleType: Research paper
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1723294 Toward a measure of service convenience: multiple-item scale development and empirical test
Scott R. Colwell, May Aung, Vinay Kanetkar, Alison L. Holden (pp. 160-169)
Keywords: Consumers, Internet, Telecommunications
ArticleType: Research paper
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1723297 Marketing services more effectively with neuromarketing research: a look into the future
Douglas L. Fugate (pp. 170-173)
Keywords: Market research, Neurology, Services marketing
ArticleType: Viewpoint
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