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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1723310	Nurturing an effective creative culture within a marketing organization Dennis A. Pitta, Van R. Wood, Frank J. Franzak (pp. 137-148) Keywords: Creative thinking, Employee behaviour, Employee turnover, Marketing strategy, Organizational culture, Product development ArticleType: Conceptual paper View HTML | View PDF (231 KB) | Reprints & Permissions
1723313	Inciting consumers to buy fairly-traded products: a field experiment Alain d'Astous, Suzanne Mathieu (pp. 149-157) Keywords: Consumer behaviour, Ethics, Fair trade, Purchasing ArticleType: Research paper View HTML | View PDF (238 KB) | Reprints & Permissions
1723316	The management and consumption of organisational creativity Shaun Powell (pp. 158-166) Keywords: Consumer behaviour, Creative thinking, Leadership, Organizational processes ArticleType: Literature review View HTML | View PDF (107 KB) | Reprints & Permissions
1723318	Digital piracy of MP3s: consumer and ethical predispositions Steven Lysonski, Srinivas Durvasula (pp. 167-178) Keywords: Consumer behaviour, Copyright law, Digital storage, Music ArticleType: Research paper View HTML | View PDF (203 KB) | Reprints & Permissions
1723319	Word of mouth and viral marketing: taking the temperature of the hottest trends in marketing Rick Ferguson (pp. 179-182) Keywords: Customer loyalty, Customer relations, Customer service management, Interpersonal communications, Marketing strategy ArticleType: Case study View HTML | View PDF (68 KB) | Reprints & Permissions
1723321	Creating passion to engage versus enrage consumer co-creators with agency co-conspirators: unleashing creativity Sheila L. Sasser (pp. 183-186) Keywords: Advertising, Creative thinking, Information media ArticleType: Viewpoint View HTML | View PDF (66 KB) | Reprints & Permissions

Book Review

Perspectives in Consumer Behavior: An Anthropological Approach

Item No:	Item Information
1723144	Perspectives in Consumer Behavior: An Anthropological Approach Journal: Journal of Consumer Marketing Vol : 25 Issue: 3 Author(s): Michael P. Lillis View HTML

Your Gut Is Still Not Smarter than Your Head: How Disciplined, Fact-based Marketing Can Drive Extraordinary Growth and Profits

Item No:	Item Information
1723146	Your Gut Is Still Not Smarter than Your Head: How Disciplined, Fact-based Marketing Can Drive Extraordinary Growth and Profits Journal: Journal of Consumer Marketing Vol : 25 Issue: 3 Author(s): Suzanne Bade View HTML

Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing

Item No:	Item Information
1723304	Inside Her Pretty Little Head: A New Theory of Female Motivation and What It Means for Marketing Journal: Journal of Consumer Marketing Vol : 25 Issue: 3 Author(s): Rosemary Polegato View HTML

Computer currency

Know Your Stuff, Home Inventory 3.0: a free program to aid in cataloging possessions

Item No:	Item Information
1723155	Know Your Stuff, Home Inventory 3.0: a free program to aid in cataloging possessions Journal: Journal of Consumer Marketing Vol : 25 Issue: 3 View HTML

Internet currency

The first to market consumer product does not always triumph

Item No:	Item Information
1723156	The first to market consumer product does not always triumph Journal: Journal of Consumer Marketing Vol : 25 Issue: 3 View HTML

Book Review

How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands

Item No:	Item Information
1723145	How to Succeed at Retail: Winning Case Studies and Strategies for Retailers and Brands Journal: Journal of Consumer Marketing Vol : 25 Issue: 3 Author(s): Karen P. Gonçalves View HTML

Editorial

Editorial

Item No:	Item Information
1723154	Editorial Journal: Journal of Consumer Marketing Vol : 25 Issue: 3 Author(s): Richard C. Leventhal View HTML