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International Marketing Review

Volume 25 Issue 2

Published: 2008 | Start Page: 146


Special Issue: Conceptualizing Culture: Implications for International Marketing Theory and Practice
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Articles

Articles
Article No: Article Information:
1723931 Global social time perspectives in marketing: a strategic reference point theory application
Michael G. Harvey, Timothy S. Kiessling, R. Glenn Richey (pp. 146-165)
Keywords: Competitive strategy, Globalization, International business, National cultures, Social dynamics, Time-based management
ArticleType: Research paper
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1723932 A categorization approach to analyzing the global consumer culture debate
Michael A. Merz, Yi He, Dana L. Alden (pp. 166-182)
Keywords: Consumer behaviour, Consumerism, Globalization, Localization
ArticleType: Conceptual paper
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1723933 Breaking through the cultural clutter: A comparative assessment of multiple cultural and institutional frameworks
Peter Magnusson, Rick T. Wilson, Srdan Zdravkovic, Joyce Xin Zhou, Stanford A. Westjohn (pp. 183-201)
Keywords: Cross-cultural studies, Cultural studies, International business, Organizational analysis
ArticleType: Research paper
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1723934 A culture-based approach to understanding the adoption and diffusion of new products across countries
Goksel Yalcinkaya (pp. 202-214)
Keywords: Cross-cultural management, International business, Marketing, New products, Product management
ArticleType: Conceptual paper
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1723935 Culture study in international marketing: a critical review and suggestions for future research
Attila Yaprak (pp. 215-229)
Keywords: Cultural studies, International marketing, Marketing
ArticleType: Literature review
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1723936 Country classification and the cultural dimension: a review and evaluation
Johanna Vanderstraeten, Paul Matthyssens (pp. 230-251)
Keywords: Classification, Culture, International marketing, Market segmentation, National cultures
ArticleType: Literature review
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List of reviewers

List of reviewers
Item No: Item Information
1723937 List of reviewers
Journal: International Marketing Review
Vol : 25 Issue: 2
Special Issue: Conceptualizing Culture: Implications for International Marketing Theory and Practice
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