| 1724541 |
Purchase of clothing and its linkage to family communication and lifestyles among young adults
Jane Lu Hsu, Kai-Ming Chang
(pp. 147-163)
Keywords:
Clothing and accessories,
Communication processes,
Family,
Fashion,
Lifestyles
ArticleType: Research paper
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(210 KB)
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| 1724542 |
The effects of facial image and cosmetic usage on perceptions of brand personality
Michelle Guthrie, Hye-Shin Kim, Jaehee Jung
(pp. 164-181)
Keywords:
Brand image,
Consumer behaviour,
Consumer satisfaction,
Cosmetics,
Marketing strategy
ArticleType: Research paper
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(143 KB)
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| 1724543 |
Advertisements: interpreting images used to sell to young adults
Alyssa Dana Adomaitis, Kim P. Johnson
(pp. 182-192)
Keywords:
Adolescents,
Advertising,
Fashion,
Magazines,
Social processes
ArticleType: Literature review
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(83 KB)
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| 1724562 |
The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi-channel environment
Hyun-Hwa Lee, Jihyun Kim
(pp. 193-216)
Keywords:
Consumer behaviour,
Customer satisfaction,
Information media,
Retailing,
Shopping
ArticleType: Research paper
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(131 KB)
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| 1724558 |
A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China
Osmud Rahman, Xiuli Zhu, Wing-sun Liu
(pp. 217-231)
Keywords:
China,
Clothing,
Consumer behaviour,
Product attributes
ArticleType: Research paper
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(96 KB)
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| 1724544 |
High-involvement and low-involvement products: A comparison of brand awareness among students at a South African university
Laetitia Radder, Wei Huang
(pp. 232-243)
Keywords:
Advertising, Brand awareness,
Clothing,
Coffee,
Consumer behaviour,
South Africa
ArticleType: Research paper
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(77 KB)
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| 1724545 |
Purchasing global luxury brands among young Korean consumers
Hye-Jung Park, Nancy J. Rabolt, Kyung Sook Jeon
(pp. 244-259)
Keywords:
Culture,
Demographics,
Premier brands,
Product differentiation,
South Korea,
Youth
ArticleType: Research paper
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(101 KB)
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| 1724559 |
Evolution of the Los Angeles County apparel industry
Allyson Bailey-Todd, Molly Eckman, Kenneth Tremblay
(pp. 260-276)
Keywords:
Garment industry,
Globalization,
Immigrants,
Outsourcing,
Pay,
United States of America
ArticleType: Research paper
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(256 KB)
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