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European Journal of Marketing

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Articles

Articles

Article No:	Article Information:
1727963	Principles of corporate rebranding Bill Merrilees, Dale Miller (pp. 537-552) Keywords: Brands, Case studies, Corporate branding, Innovation ArticleType: Research paper View HTML | View PDF (104 KB) | Reprints & Permissions
1727964	Positive and negative brand beliefs and brand defection/uptake Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova (pp. 553-570) Keywords: Beliefs, Brand management, Brands, Consumer behaviour ArticleType: Research paper View HTML | View PDF (142 KB) | Reprints & Permissions
1727965	Who's who in brand communities – and why? Hans Ouwersloot, Gaby Odekerken-Schröder (pp. 571-585) Keywords: Brand management, Brands, Cluster analysis, Community behaviour, Market segmentation, Motivation (psychology) ArticleType: Research paper View HTML | View PDF (96 KB) | Reprints & Permissions
1727966	The attractiveness and connectedness of ruthless brands: the role of trust John Power, Susan Whelan, Gary Davies (pp. 586-602) Keywords: Brands, Corporate image, Mathematical modelling ArticleType: Research paper View HTML | View PDF (213 KB) | Reprints & Permissions
1727967	Provenance associations as core values of place umbrella brands: A framework of characteristics Nina M. Iversen, Leif E. Hem (pp. 603-626) Keywords: Brand image, Brand management, Brands ArticleType: Conceptual paper View HTML | View PDF (238 KB) | Reprints & Permissions
1727968	Children's use of brand symbolism: A consumer culture theory approach Agnes Nairn, Christine Griffin, Patricia Gaya Wicks (pp. 627-640) Keywords: Brands, Children (age groups), Consumers, Developmental psychology ArticleType: Research paper View HTML | View PDF (94 KB) | Reprints & Permissions
1727969	Alternative perspectives on marketing and the place brand Dominic Medway, Gary Warnaby (pp. 641-653) Keywords: Brand image, Brands, Marketing ArticleType: Conceptual paper View HTML | View PDF (123 KB) | Reprints & Permissions
1727970	Consumer perceptions of brand architecture in financial services James F. Devlin, Sally McKechnie (pp. 654-666) Keywords: Brand management, Brands, Financial services ArticleType: Research paper View HTML | View PDF (103 KB) | Reprints & Permissions
1727971	Employer branding and its influence on managers Gary Davies (pp. 667-681) Keywords: Brands, Customer loyalty, Customer satisfaction, Product differentiation ArticleType: Research paper View HTML | View PDF (155 KB) | Reprints & Permissions
1727972	Desired and perceived identities of fashion retailers Ranis Cheng, Tony Hines, Ian Grime (pp. 682-701) Keywords: Case studies, Clothing, Corporate identity, Fashion industry, Retailing ArticleType: Research paper View HTML | View PDF (118 KB) | Reprints & Permissions
1727973	Undesired self-image congruence in a low-involvement product context Michael Bosnjak, Nina Rudolph (pp. 702-712) Keywords: Brand image, Consumer behaviour, Consumption ArticleType: Research paper View HTML | View PDF (85 KB) | Reprints & Permissions

Guest editorial

Guest editorial

Item No:	Item Information
1727974	Guest editorial Journal: European Journal of Marketing Vol : 42 Issue: 5 Special Issue: Brand management Author(s): Leslie de Chernatony, George Christodoulides, Stuart Roper, Temi Abimbola View HTML