| 1727963 |
Principles of corporate rebranding
Bill Merrilees, Dale Miller
(pp. 537-552)
Keywords:
Brands,
Case studies,
Corporate branding,
Innovation
ArticleType: Research paper
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(104 KB)
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| 1727964 |
Positive and negative brand beliefs and brand defection/uptake
Maxwell Winchester, Jenni Romaniuk, Svetlana Bogomolova
(pp. 553-570)
Keywords:
Beliefs,
Brand management,
Brands,
Consumer behaviour
ArticleType: Research paper
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(142 KB)
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| 1727965 |
Who's who in brand communities – and why?
Hans Ouwersloot, Gaby Odekerken-Schröder
(pp. 571-585)
Keywords:
Brand management,
Brands,
Cluster analysis,
Community behaviour,
Market segmentation,
Motivation (psychology)
ArticleType: Research paper
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(96 KB)
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| 1727966 |
The attractiveness and connectedness of ruthless brands: the role of trust
John Power, Susan Whelan, Gary Davies
(pp. 586-602)
Keywords:
Brands,
Corporate image,
Mathematical modelling
ArticleType: Research paper
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(213 KB)
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| 1727967 |
Provenance associations as core values of place umbrella brands: A framework of characteristics
Nina M. Iversen, Leif E. Hem
(pp. 603-626)
Keywords:
Brand image,
Brand management,
Brands
ArticleType: Conceptual paper
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(238 KB)
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| 1727968 |
Children's use of brand symbolism: A consumer culture theory approach
Agnes Nairn, Christine Griffin, Patricia Gaya Wicks
(pp. 627-640)
Keywords:
Brands,
Children (age groups),
Consumers,
Developmental psychology
ArticleType: Research paper
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(94 KB)
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| 1727969 |
Alternative perspectives on marketing and the place brand
Dominic Medway, Gary Warnaby
(pp. 641-653)
Keywords:
Brand image,
Brands,
Marketing
ArticleType: Conceptual paper
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(123 KB)
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| 1727970 |
Consumer perceptions of brand architecture in financial services
James F. Devlin, Sally McKechnie
(pp. 654-666)
Keywords:
Brand management,
Brands,
Financial services
ArticleType: Research paper
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(103 KB)
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| 1727971 |
Employer branding and its influence on managers
Gary Davies
(pp. 667-681)
Keywords:
Brands,
Customer loyalty,
Customer satisfaction,
Product differentiation
ArticleType: Research paper
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(155 KB)
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| 1727972 |
Desired and perceived identities of fashion retailers
Ranis Cheng, Tony Hines, Ian Grime
(pp. 682-701)
Keywords:
Case studies,
Clothing,
Corporate identity,
Fashion industry,
Retailing
ArticleType: Research paper
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(118 KB)
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| 1727973 |
Undesired self-image congruence in a low-involvement product context
Michael Bosnjak, Nina Rudolph
(pp. 702-712)
Keywords:
Brand image,
Consumer behaviour,
Consumption
ArticleType: Research paper
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(85 KB)
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