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International Marketing Review

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Articles

Articles

Article No:	Article Information:
1728005	The resource matching foundations of competitive advantage: An alternative perspective on the globalization of service firms Steven H. Seggie, David A. Griffith (pp. 262-275) Keywords: Competitive advantage, Globalization, Resource management, Service industries ArticleType: Research paper View HTML | View PDF (88 KB) | Reprints & Permissions
1728006	A meta-analysis of effect sizes in international marketing experiments Xuehua Wang, Zhilin Yang (pp. 276-291) Keywords: International marketing, Random variables, Statistical methods of analysis, Statistics ArticleType: General review View HTML | View PDF (110 KB) | Reprints & Permissions
1728007	Managerial risk perceptions of international entry-mode strategies: The interaction effect of control and capability David Forlani, Madhavan Parthasarathy, Susan M. Keaveney (pp. 292-311) Keywords: Japan, Market entry, Marketing decision making, Overseas trade, Risk management, Small enterprises ArticleType: Research paper View HTML | View PDF (121 KB) | Reprints & Permissions
1728008	A cross-cultural validation of a gender role identity scale in marketing Susan M.B. Schertzer, Daniel Laufer, David H. Silvera, J. Brad McBride (pp. 312-323) Keywords: Consumer behaviour, Cross-cultural studies, Gender, International marketing ArticleType: Research paper View HTML | View PDF (81 KB) | Reprints & Permissions
1728009	Cross-cultural examination of the relationships among firm reputation, e-satisfaction, e-trust, and e-loyalty Byoungho Jin, Jin Yong Park, Jiyoung Kim (pp. 324-337) Keywords: Cross-cultural studies, Customer loyalty, Customer satisfaction, Electronic commerce, Korea, United States of America ArticleType: Research paper View HTML | View PDF (91 KB) | Reprints & Permissions

Editorial

Reflections on IMR from the new Co-editor

Item No:	Item Information
1728010	Reflections on IMR from the new Co-editor Journal: International Marketing Review Vol : 25 Issue: 3 Author(s): John W. Cadogan View HTML

Call for papers

Special issue on International perspectives on nation branding: current trends and future directions

Item No:	Item Information
1728011	Special issue on International perspectives on nation branding: current trends and future directions Journal: International Marketing Review Vol : 25 Issue: 3 View HTML

Special Issue on Globalisation and regionalisation

Item No:	Item Information
1728012	Special Issue on Globalisation and regionalisation Journal: International Marketing Review Vol : 25 Issue: 3 View HTML