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International Journal of Educational Management


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Volume 22 Issue 4

Published: 2008 | Start Page: 288


Special Issue: Selected papers from the Second Annual Conference: Marketing of Higher Education – Budapest 2007
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Articles

Articles
Article No: Article Information:
1728013 A new higher education marketing mix: the 7Ps for MBA marketing
Jonathan Ivy (pp. 288-299)
Keywords: Business schools, Factor analysis, Marketing mix, Masters of business administration, South Africa, Universities
ArticleType: Research paper
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1728014 Personal development planning under the scope of self-brand orientation
Irini Rigopoulou, John Kehagias (pp. 300-313)
Keywords: Brand identity, Brands, Greece, Self development, Students, Universities
ArticleType: Research paper
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1728015 Information and source preferences of a student market in higher education
J. Bonnema, D.L.R. Van der Waldt (pp. 314-327)
Keywords: Consumer behaviour, Higher education, Information media, Recruitment, South Africa, Students
ArticleType: Research paper
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1728016 Marketing mix formulation for higher education: An integrated analysis employing analytic hierarchy process, cluster analysis and correspondence analysis
Hsuan-Fu Ho, Chia-Chi Hung (pp. 328-340)
Keywords: Analytical hierarchy process, Cluster analysis strategy, Higher education, Marketing, Taiwan
ArticleType: Research paper
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1728017 Facilitating innovations in higher education in transition economies
Olga Saginova, Vladimir Belyansky (pp. 341-351)
Keywords: Developing countries, Higher education, Innovation, Marketing strategy, Russia
ArticleType: Research paper
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1728018 The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine
Anthony Lowrie (pp. 352-364)
Keywords: Higher education, Management strategy, Marketing theory, Value analysis
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1728019 Editorial
Journal: International Journal of Educational Management
Vol : 22 Issue: 4
Special Issue: Selected papers from the Second Annual Conference: Marketing of Higher Education – Budapest 2007
Author(s): Brian Roberts
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Guest editorial

Guest editorial
Item No: Item Information
1728020 Guest editorial
Journal: International Journal of Educational Management
Vol : 22 Issue: 4
Special Issue: Selected papers from the Second Annual Conference: Marketing of Higher Education – Budapest 2007
Author(s): Paul Gibbs
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