International Journal of Educational Management

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Volume 22 Issue 4

Published: 2008 | Start Page: 288

Special Issue: Selected papers from the Second Annual Conference: Marketing of Higher Education – Budapest 2007

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Articles

Articles
Article No:	Article Information:
1728013	A new higher education marketing mix: the 7Ps for MBA marketing Jonathan Ivy (pp. 288-299) Keywords: Business schools, Factor analysis, Marketing mix, Masters of business administration, South Africa, Universities ArticleType: Research paper View HTML \| View PDF (147 KB) \| Reprints & Permissions
1728014	Personal development planning under the scope of self-brand orientation Irini Rigopoulou, John Kehagias (pp. 300-313) Keywords: Brand identity, Brands, Greece, Self development, Students, Universities ArticleType: Research paper View HTML \| View PDF (440 KB) \| Reprints & Permissions
1728015	Information and source preferences of a student market in higher education J. Bonnema, D.L.R. Van der Waldt (pp. 314-327) Keywords: Consumer behaviour, Higher education, Information media, Recruitment, South Africa, Students ArticleType: Research paper View HTML \| View PDF (118 KB) \| Reprints & Permissions
1728016	Marketing mix formulation for higher education: An integrated analysis employing analytic hierarchy process, cluster analysis and correspondence analysis Hsuan-Fu Ho, Chia-Chi Hung (pp. 328-340) Keywords: Analytical hierarchy process, Cluster analysis strategy, Higher education, Marketing, Taiwan ArticleType: Research paper View HTML \| View PDF (225 KB) \| Reprints & Permissions
1728017	Facilitating innovations in higher education in transition economies Olga Saginova, Vladimir Belyansky (pp. 341-351) Keywords: Developing countries, Higher education, Innovation, Marketing strategy, Russia ArticleType: Research paper View HTML \| View PDF (162 KB) \| Reprints & Permissions
1728018	The relevance of aggression and the aggression of relevance: The rise of the accreditation marketing machine Anthony Lowrie (pp. 352-364) Keywords: Higher education, Management strategy, Marketing theory, Value analysis ArticleType: Research paper View HTML \| View PDF (92 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1728019	Editorial Journal: International Journal of Educational Management Vol : 22 Issue: 4 Special Issue: Selected papers from the Second Annual Conference: Marketing of Higher Education – Budapest 2007 Author(s): Brian Roberts View HTML

Guest editorial

Guest editorial
Item No:	Item Information
1728020	Guest editorial Journal: International Journal of Educational Management Vol : 22 Issue: 4 Special Issue: Selected papers from the Second Annual Conference: Marketing of Higher Education – Budapest 2007 Author(s): Paul Gibbs View HTML