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Asia Pacific Journal of Marketing and Logistics

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Volume 20 Issue 2

Published: 2008 | Start Page: 139

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Articles

Articles
Article No:	Article Information:
1728302	Country of origin, brand image perception, and brand image structure Yamen Koubaa (pp. 139-155) Keywords: Brand awareness, Brand image, Brand management, Country of origin, Japan ArticleType: Research paper View HTML \| View PDF (189 KB) \| Reprints & Permissions
1728303	Personal values as underlying motives of shopping online Dong-Mo Koo, Jae-Jin Kim, Sang-Hwan Lee (pp. 156-173) Keywords: Consumer behaviour, Internet shopping, Motivation (psychology), South Korea, Store ambience ArticleType: Research paper View HTML \| View PDF (206 KB) \| Reprints & Permissions
1728304	Critical success factors of new product development in Taiwan's electronics industry Colin Chi-Jyun Cheng, Eric C. Shiu (pp. 174-189) Keywords: Critical success factors, Design and development, Electronics industry, Innovation, Taiwan ArticleType: Research paper View HTML \| View PDF (140 KB) \| Reprints & Permissions
1728305	Internet use, customer relationships and loyalty in the Vietnamese travel industry Hoang Thi Phuong Thao, Fredric William Swierczek (pp. 190-210) Keywords: Customer relations, Internet, Service levels, Tourism, Vietnam ArticleType: Research paper View HTML \| View PDF (201 KB) \| Reprints & Permissions
1728306	A dyadic study of “champions” in university-industry relationships Carolin Plewa, Pascale Quester (pp. 211-226) Keywords: Mathematical modelling, Relationship marketing, Strategic alliances, Universities ArticleType: Research paper View HTML \| View PDF (164 KB) \| Reprints & Permissions
1728307	An integrated model to identify and classify the key criteria and their role in the assessment of 3PL services providers M.N. Qureshi, Dinesh Kumar, Pradeep Kumar (pp. 227-249) Keywords: Channel relations, Distribution management, Freight forwarding, Structural analysis ArticleType: Research paper View HTML \| View PDF (289 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1728308	Editorial Journal: Asia Pacific Journal of Marketing and Logistics Vol : 20 Issue: 2 Author(s): Ian Phau View HTML