| 1728302 |
Country of origin, brand image perception, and brand image structure
Yamen Koubaa
(pp. 139-155)
Keywords:
Brand awareness,
Brand image,
Brand management,
Country of origin,
Japan
ArticleType: Research paper
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(189 KB)
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| 1728303 |
Personal values as underlying motives of shopping online
Dong-Mo Koo, Jae-Jin Kim, Sang-Hwan Lee
(pp. 156-173)
Keywords:
Consumer behaviour,
Internet shopping,
Motivation (psychology),
South Korea,
Store ambience
ArticleType: Research paper
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(206 KB)
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| 1728304 |
Critical success factors of new product development in Taiwan's electronics industry
Colin Chi-Jyun Cheng, Eric C. Shiu
(pp. 174-189)
Keywords:
Critical success factors,
Design and development,
Electronics industry,
Innovation,
Taiwan
ArticleType: Research paper
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(140 KB)
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| 1728305 |
Internet use, customer relationships and loyalty in the Vietnamese travel industry
Hoang Thi Phuong Thao, Fredric William Swierczek
(pp. 190-210)
Keywords:
Customer relations,
Internet,
Service levels,
Tourism,
Vietnam
ArticleType: Research paper
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(201 KB)
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| 1728306 |
A dyadic study of “champions” in university-industry relationships
Carolin Plewa, Pascale Quester
(pp. 211-226)
Keywords:
Mathematical modelling,
Relationship marketing,
Strategic alliances,
Universities
ArticleType: Research paper
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(164 KB)
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| 1728307 |
An integrated model to identify and classify the key criteria and their role in the assessment of 3PL services providers
M.N. Qureshi, Dinesh Kumar, Pradeep Kumar
(pp. 227-249)
Keywords:
Channel relations,
Distribution management,
Freight forwarding,
Structural analysis
ArticleType: Research paper
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(289 KB)
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