| 1728349 |
Scholarly journal ranking(s) in marketing: single- or multi-item measures?
Göran Svensson
(pp. 340-352)
Keywords:
Classification,
Journal publishers,
Marketing information,
Serials
ArticleType: Conceptual paper
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(89 KB)
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| 1728350 |
The rise of emerging market multinationals and the impact on marketing
Ying Fan
(pp. 353-358)
Keywords:
China,
Emerging markets,
Globalization,
Marketing,
Multinational companies
ArticleType: Viewpoint
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(54 KB)
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| 1728351 |
Understanding and profitably managing customer loyalty
Robert Gee, Graham Coates, Mike Nicholson
(pp. 359-374)
Keywords:
Customer loyalty,
Customer relations,
Customer satisfaction,
Profit
ArticleType: Literature review
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(101 KB)
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| 1728352 |
Anticipating a regrettable purchase: Implications of erroneous affective forecasting for marketing planning
Nick Sevdalis, Flora Kokkinaki, Nigel Harvey
(pp. 375-384)
Keywords:
Advertising,
Consumer behaviour,
Decision making,
Pricing,
Sales forecasting
ArticleType: Conceptual paper
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(71 KB)
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| 1728353 |
e-CRM in SMEs: an exploratory study in Northern Ireland
Paul Harrigan, Elaine Ramsey, Patrick Ibbotson
(pp. 385-404)
Keywords:
Communication technologies,
Customer relations,
Internet,
Northern Ireland,
Small to medium-sized enterprises
ArticleType: Research paper
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(117 KB)
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| 1728354 |
The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers: A case study
T.C. Melewar, Helene Mui, Suraksha Gupta, Joseann Knight
(pp. 405-415)
Keywords:
European Union,
Fish farming,
International marketing,
Marketing mix,
Norway
ArticleType: Case study
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(78 KB)
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| 1728355 |
How export marketing research affects company export performance: Evidence from Turkish companies
Mehmet Haluk Köksal
(pp. 416-430)
Keywords:
Company performance,
Exports,
Market research,
Turkey
ArticleType: Research paper
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(89 KB)
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