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Journal of Product & Brand Management

Volume 17 Issue 3

Published: 2008 | Start Page: 131

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Articles

Articles
Article No: Article Information:
1728588 The impact of culture on brand perceptions: a six-nation study
Thomas Foscht, Cesar Maloles III, Bernhard Swoboda, Dirk Morschett, Indrajit Sinha (pp. 131-142)
Keywords: Brand identity, Brand image, Brand management, International marketing
ArticleType: Research paper
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1728589 Branded food spokescharacters: consumers' contributions to the narrative of commerce
Jordan L. LeBel, Nathalie Cooke (pp. 143-153)
Keywords: Brands, Food products, Marketing communications
ArticleType: Research paper
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1728590 Risk aversion and brand loyalty: the mediating role of brand trust and brand affect
Kurt Matzler, Sonja Grabner-Kräuter, Sonja Bidmon (pp. 154-162)
Keywords: Brand loyalty, Brand management, Risk management
ArticleType: Research paper
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1728591 Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan
Min-Young Lee, Dee Knight, Youn-Kyung Kim (pp. 163-174)
Keywords: Brand identity, Brands, Consumer marketing, Japan, Mexico, South Korea
ArticleType: Research paper
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1728592 The link between offline brand attributes and corporate brand image in bookstores
Rui Vinhas Da Silva, Sharifah Faridah Syed Alwi (pp. 175-187)
Keywords: Bookselling, Brand image, Corporate branding, Retailing, Shops
ArticleType: Research paper
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1728593 Customers' purchase intentions as a reflection of price perception
Juha Munnukka (pp. 188-196)
Keywords: Mobile communication systems, Perception, Prices, Pricing policy, Service levels
ArticleType: Research paper
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1728594 Consumer use of the price-quality cue in financial services
Hooman Estelami (pp. 197-208)
Keywords: Customer relations, Customer service management, Financial services, Pricing, Quality
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1728595 Editorial
Journal: Journal of Product & Brand Management
Vol : 17 Issue: 3
Author(s): Richard C. Leventhal
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