Search

Search:(Access key 2)

• Athens/Institution Login |
• Register |
• Forgot Password?

Home >  Browse > Journal Issue List

E-mail this page

Qualitative Market Research: An International Journal

---

Articles

Articles

Article No:	Article Information:
1729312	Designing and conducting online interviews to investigate interesting consumer phenomena Thorsten Gruber, Isabelle Szmigin, Alexander E. Reppel, Roediger Voss (pp. 256-274) Keywords: Consumer research, Internet, Interviews, Online operations, Qualitative research ArticleType: Research paper View HTML | View PDF (113 KB) | Reprints & Permissions
1729313	Mass customization for long-term relationship development: Why consumers purchase mass customized products again Seiji Endo, Doris H. Kincade (pp. 275-294) Keywords: Internet shopping, Mass customization, Relationship marketing, Shoes ArticleType: Case study View HTML | View PDF (114 KB) | Reprints & Permissions
1729314	Regulating online advertising: the benefit of qualitative insights Debra Harker (pp. 295-315) Keywords: Advertising control, Advertising media, Depth interviews, Internet, Regulation ArticleType: Research paper View HTML | View PDF (131 KB) | Reprints & Permissions
1729315	Social comparison of material possessions among adolescents Kara Chan (pp. 316-330) Keywords: Celebrities, China, Consumer psychology, Influence, Mass media, Social roles ArticleType: Research paper View HTML | View PDF (88 KB) | Reprints & Permissions
1729316	Tasting as a projective technique Simone Pettigrew, Stephen Charters (pp. 331-343) Keywords: Consumer behaviour, Drinks, Focus groups, Wines ArticleType: Research paper View HTML | View PDF (83 KB) | Reprints & Permissions
1729317	Research ethics: Re-evaluating the consequentialist perspective of using covert participant observation in management research John Oliver, Keith Eales (pp. 344-357) Keywords: Ethics, Qualitative research, Research methods ArticleType: Case study View HTML | View PDF (88 KB) | Reprints & Permissions

Book Review

Understanding Social Inequality

Item No:	Item Information
1729311	Understanding Social Inequality Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 3 Author(s): Paul Henry View HTML

Editorial

Editorial

Item No:	Item Information
1729318	Editorial Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 3 Author(s): Len Tiu Wright View HTML

Practitioner perspectives

Qualitative perspectives about business to business marketing

Item No:	Item Information
1729319	Qualitative perspectives about business to business marketing Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 3 Author(s): Peter Williams View HTML