| 1732518 |
Segmenting internet banking adopter and non-adopters in the Turkish retail banking sector
S. Ozdemir, P. Trott, A. Hoecht
(pp. 212-236)
Keywords:
Communication technologies,
Consumer behaviour,
Financial services,
Turkey,
Virtual banking
ArticleType: Research paper
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(340 KB)
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| 1732519 |
Demographic influences on behaviour: An update to the adoption of bank delivery channels
Ana S. Branca
(pp. 237-259)
Keywords:
Consumer behaviour,
Demographics,
Electronic funds transfer systems,
Financial services,
Innovation
ArticleType: Research paper
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(150 KB)
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| 1732520 |
Market driving in retail banking
David Martín-Consuegra, Arturo Molina, Águeda Esteban
(pp. 260-274)
Keywords:
Banking,
Business performance,
Market driven production,
Market orientation,
Marketing strategy
ArticleType: Research paper
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(136 KB)
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| 1732521 |
Building financial brands: the Russian way
Clive Woodger
(pp. 275-280)
Keywords:
Banking,
Brands,
Russia,
Sales campaigns
ArticleType: Viewpoint
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(50 KB)
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