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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1732883	(Un)ethical consumer behavior: Robin Hoods or plain hoods? Aviv Shoham, Ayalla Ruvio, Moshe Davidow (pp. 200-210) Keywords: Consumer behaviour, Crimes, Ethics, Marketing ArticleType: Research paper View HTML | View PDF (316 KB) | Reprints & Permissions
1732884	The African American consumer revisited: brand loyalty, word-of-mouth and the effects of the black experience Jeffrey Steven Podoshen (pp. 211-222) Keywords: African Americans, Brand loyalty, Consumers ArticleType: Research paper View HTML | View PDF (138 KB) | Reprints & Permissions
1732885	“Tell her she's wrong!” Triangulation as a spousal influence strategy Ya'arit Bokek-Cohen (pp. 223-229) Keywords: Consumer behaviour, Decision making, Family, Influence, Israel, Systems theory ArticleType: Research paper View HTML | View PDF (99 KB) | Reprints & Permissions
1732886	A double-edged sword: understanding vanity across cultures Srinivas Durvasula, Steven Lysonski (pp. 230-244) Keywords: Age groups, Consumer behaviour, Cross-cultural studies, Marketing intelligence, National cultures ArticleType: Research paper View HTML | View PDF (307 KB) | Reprints & Permissions
1732887	Raising the bar: from corporate social responsibility to corporate social performance Sharyn Rundle-Thiele, Kim Ball, Meghan Gillespie (pp. 245-253) Keywords: Alcoholic drinks, Australia, Consumer behaviour, Corporate social responsibility, Customer information ArticleType: Research paper View HTML | View PDF (215 KB) | Reprints & Permissions
1732888	Imitation as the sincerest form of ignorance Herbert Jack Rotfeld (pp. 254-255) Keywords: Advertising, Marketing management, Politics ArticleType: Viewpoint View HTML | View PDF (48 KB) | Reprints & Permissions

Book Review

Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives

Item No:	Item Information
1732878	Communicating with the Multicultural Consumer: Theoretical and Practical Perspectives Journal: Journal of Consumer Marketing Vol : 25 Issue: 4 Author(s): Kirk Hazlett View HTML

What Consumers Really Want: Authenticity

Item No:	Item Information
1732879	What Consumers Really Want: Authenticity Journal: Journal of Consumer Marketing Vol : 25 Issue: 4 Author(s): Traci Warrington View HTML

Smart World: Breakthrough Creativity and the New Science of Ideas

Item No:	Item Information
1732880	Smart World: Breakthrough Creativity and the New Science of Ideas Journal: Journal of Consumer Marketing Vol : 25 Issue: 4 Author(s): David L. Romm View HTML

ONE – A Consumer Revolution for Business

Item No:	Item Information
1732881	ONE – A Consumer Revolution for Business Journal: Journal of Consumer Marketing Vol : 25 Issue: 4 Author(s): Sylvia Keyes View HTML

Point of Purchase: How Shopping Changed American Culture

Item No:	Item Information
1732882	Point of Purchase: How Shopping Changed American Culture Journal: Journal of Consumer Marketing Vol : 25 Issue: 4 Author(s): Robert Guang Tian View HTML

Computer currency

Computer currency

Item No:	Item Information
1732889	Computer currency Journal: Journal of Consumer Marketing Vol : 25 Issue: 4 View HTML

Internet currency

Internet currency

Item No:	Item Information
1732890	Internet currency Journal: Journal of Consumer Marketing Vol : 25 Issue: 4 View HTML