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International Marketing Review

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Articles

Articles

Article No:	Article Information:
1733314	Modeling country image effects through an international crisis Louise A. Heslop, Irene R.R. Lu, David Cray (pp. 354-378) Keywords: Australia, Consumer behaviour, Country of origin, France, International business ArticleType: Research paper View HTML | View PDF (317 KB) | Reprints & Permissions
1733315	Product-country images in the arts: a multi-country study Alain d'Astous, Zannie Giraud Voss, François Colbert, Antonella Carù, Marylouise Caldwell, François Courvoisier (pp. 379-403) Keywords: Arts, Country of origin, Cross-cultural studies, Individual perception, Intangible assets ArticleType: Research paper View HTML | View PDF (176 KB) | Reprints & Permissions
1733316	The effects of country of origin and corporate reputation on initial trust: An experimental evaluation of the perception of Polish consumers Manuel Michaelis, David M. Woisetschläger, Christof Backhaus, Dieter Ahlert (pp. 404-422) Keywords: Corporate image, Country of origin, Poland, Service industries, Trust ArticleType: Research paper View HTML | View PDF (148 KB) | Reprints & Permissions
1733317	Country-of-origin contingencies: Competing perspectives on product familiarity and product involvement Alexander Josiassen, Bryan A. Lukas, Gregory J. Whitwell (pp. 423-440) Keywords: Australia, Consumers, Country-of-origin, International marketing, Product specification ArticleType: Research paper View HTML | View PDF (149 KB) | Reprints & Permissions
1733318	Asymmetric effects of brand origin confusion: Evidence from the emerging market of China Guijun Zhuang, Xuehua Wang, Lianxi Zhou, Nan Zhou (pp. 441-457) Keywords: Brand awareness, Brand identity, Brand loyalty, China, Country of origin ArticleType: Research paper View HTML | View PDF (148 KB) | Reprints & Permissions
1733319	Does country-of-origin matter in the relationship between brand personality and purchase intention in emerging economies?: Evidence from China's auto industry Xuehua Wang, Zhilin Yang (pp. 458-474) Keywords: Brand identity, China, Consumer behaviour, Country-of-origin ArticleType: Research paper View HTML | View PDF (128 KB) | Reprints & Permissions

Guest editorial

Country-of-origin: state of the art review for international marketing strategy and practice

Item No:	Item Information
1733320	Country-of-origin: state of the art review for international marketing strategy and practice Journal: International Marketing Review Vol : 25 Issue: 4 Special Issue: Country of origin Author(s): Ian Phau, Paul Chao View HTML