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Volume 42 Issue 7

Published: 2008 | Start Page: 717


Special Issue: Competitive intelligence: a practitioner, academic and inter-disciplinary perspective
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Articles

Articles
Article No: Article Information:
1734885 Competitive intelligence: A practitioner, academic and inter-disciplinary perspective
Jonathan L. Calof, Sheila Wright (pp. 717-730)
Keywords: Business intelligence, Competitive intelligence, Forecasting, Foresight, Marketing intelligence, Peripheral vision
ArticleType: General review
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1734886 A strategic marketing intelligence and multi-organisational resilience framework
Peter R.J. Trim, Yang-Im Lee (pp. 731-745)
Keywords: Competitive intelligence, Partnership, Resilience, Strategic intelligence, Strategic marketing
ArticleType: Conceptual paper
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1734887 Forecast competitor service strategy with service taxonomy and CI data
Chun-Hsien Liu, Chu-Ching Wang (pp. 746-765)
Keywords: Business strategy, CI typology, Competitive intelligence, Service process, Service taxonomy
ArticleType:
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1734888 Competitive intelligence: a multiphasic precedent to marketing strategy
Paul L. Dishman, Jonathan L. Calof (pp. 766-785)
Keywords: Competitive intelligence, Market intelligence, Marketing strategy
ArticleType: Research paper
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1734889 Competitive intelligence information and innovation in small Canadian firms
Stoyan Tanev, Tony Bailetti (pp. 786-803)
Keywords: CI information, Firm classification, Innovation performance, New processes, New products, New services
ArticleType: Research paper
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1734890 An illustration of Bayes' theorem and its use as a decision-making aid for competitive intelligence and marketing analysts
Rainer Michaeli, Lothar Simon (pp. 804-813)
Keywords: Bayes theorem, Competitive intelligence, Conditional uncertainties, Cost of uncertainty
ArticleType: Case study
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1734891 Scanning for competitive intelligence: a managerial perspective
Tianjiao Qiu (pp. 814-835)
Keywords: Competitive intelligence, Entrepreneurial attitude, Market orientation, Scanning
ArticleType: Research paper
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1734892 The role of insight teams in integrating diverse marketing information management techniques
Craig S. Fleisher, Sheila Wright, Helen T. Allard (pp. 836-851)
Keywords: Case study, Competitive intelligence, Cross-functional teams, Customer relationship management, Data mining, Information systems, Integration, Market research
ArticleType: Research paper
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1734893 Using open source data in developing competitive and marketing intelligence
Craig S. Fleisher (pp. 852-866)
Keywords: Analysis, Business intelligence, Competitive intelligence, Marketing intelligence, Open source, OSINT
ArticleType: Conceptual paper
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The 2007 Emerald/EFMD Outstanding Doctoral Research Awards

Marketing strategy Sponsored by European Journal of Marketing
Item No: Item Information
1734894 Marketing strategy Sponsored by European Journal of Marketing
Journal: European Journal of Marketing
Vol : 42 Issue: 7
Special Issue: Competitive intelligence: a practitioner, academic and inter-disciplinary perspective
Icon: Requires login or subscription View HTML

The 2008 Emerald/EFMD Outstanding Doctoral Research Awards

Marketing strategy Sponsored by European Journal of Marketing
Item No: Item Information
1734895 Marketing strategy Sponsored by European Journal of Marketing
Journal: European Journal of Marketing
Vol : 42 Issue: 7
Special Issue: Competitive intelligence: a practitioner, academic and inter-disciplinary perspective
Icon: Requires login or subscription View HTML