| 1734885 |
Competitive intelligence: A practitioner, academic and inter-disciplinary perspective
Jonathan L. Calof, Sheila Wright
(pp. 717-730)
Keywords:
Business intelligence,
Competitive intelligence,
Forecasting,
Foresight,
Marketing intelligence,
Peripheral vision
ArticleType: General review
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(94 KB)
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| 1734886 |
A strategic marketing intelligence and multi-organisational resilience framework
Peter R.J. Trim, Yang-Im Lee
(pp. 731-745)
Keywords:
Competitive intelligence,
Partnership,
Resilience,
Strategic intelligence,
Strategic marketing
ArticleType: Conceptual paper
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(119 KB)
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| 1734887 |
Forecast competitor service strategy with service taxonomy and CI data
Chun-Hsien Liu, Chu-Ching Wang
(pp. 746-765)
Keywords:
Business strategy,
CI typology,
Competitive intelligence,
Service process,
Service taxonomy
ArticleType:
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(172 KB)
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| 1734888 |
Competitive intelligence: a multiphasic precedent to marketing strategy
Paul L. Dishman, Jonathan L. Calof
(pp. 766-785)
Keywords:
Competitive intelligence,
Market intelligence,
Marketing strategy
ArticleType: Research paper
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(136 KB)
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| 1734889 |
Competitive intelligence information and innovation in small Canadian firms
Stoyan Tanev, Tony Bailetti
(pp. 786-803)
Keywords:
CI information,
Firm classification,
Innovation performance,
New processes,
New products,
New services
ArticleType: Research paper
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(177 KB)
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| 1734890 |
An illustration of Bayes' theorem and its use as a decision-making aid for competitive intelligence and marketing analysts
Rainer Michaeli, Lothar Simon
(pp. 804-813)
Keywords:
Bayes theorem,
Competitive intelligence,
Conditional uncertainties,
Cost of uncertainty
ArticleType: Case study
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(379 KB)
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| 1734891 |
Scanning for competitive intelligence: a managerial perspective
Tianjiao Qiu
(pp. 814-835)
Keywords:
Competitive intelligence,
Entrepreneurial attitude,
Market orientation,
Scanning
ArticleType: Research paper
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(195 KB)
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| 1734892 |
The role of insight teams in integrating diverse marketing information management techniques
Craig S. Fleisher, Sheila Wright, Helen T. Allard
(pp. 836-851)
Keywords:
Case study,
Competitive intelligence,
Cross-functional teams,
Customer relationship management,
Data mining,
Information systems,
Integration,
Market research
ArticleType: Research paper
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(245 KB)
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| 1734893 |
Using open source data in developing competitive and marketing intelligence
Craig S. Fleisher
(pp. 852-866)
Keywords:
Analysis,
Business intelligence,
Competitive intelligence,
Marketing intelligence,
Open source,
OSINT
ArticleType: Conceptual paper
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(97 KB)
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