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Asia Pacific Journal of Marketing and Logistics
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Asia Pacific Journal of Marketing and Logistics


Volume 20 Issue 3

Published: 2008 | Start Page: 259

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Articles

Articles
Article No: Article Information:
1736707 Understanding consumer's attitude towards retail store in stockout situations
Leela Rani, Sanal Kumar Velayudhan (pp. 259-275)
Keywords: Consumer behavior, India, Retailing, Stock control
ArticleType: Research paper
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1736708 Strategic marketing in Chinese manufacturing companies
Guo Huan, Roger Brooksbank, David Taylor, Patrycia Babbis (pp. 276-288)
Keywords: China, Competitive strategy, Manufacturing industries, Strategic marketing
ArticleType: Research paper
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1736709 Market orientation, learning orientation and organisational performance in international joint ventures
Mark Anthony Farrell, Edward Oczkowski, Radwan Kharabsheh (pp. 289-308)
Keywords: International joint ventures, Learning, Market orientation, Organizational performance
ArticleType: Research paper
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1736710 A model for customer-focused objective-based performance evaluation of logistics service providers
Chee-Cheng Chen (pp. 309-322)
Keywords: Cost effectiveness, Customer satisfaction, Distribution management, Performance measurement (quality)
ArticleType: Research paper
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1736711 Evaluating the logistics performance of intermodal transportation in Thailand
Pichet Kunadhamraks, Shinya Hanaoka (pp. 323-342)
Keywords: Distribution management, Fuzzy logic, Performance measurement (quality), Thailand
ArticleType: Research paper
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1736712 Evaluating petroleum supply chain performance: Application of analytical hierarchy process to balanced scorecard
Siddharth Varma, Subhash Wadhwa, S.G. Deshmukh (pp. 343-356)
Keywords: Analytical hierarchy process, Balanced scorecard, Performance measurement (quality), Petroleum, Supply chain management
ArticleType: Research paper
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Editorial

Editorial
Item No: Item Information
1736713 Editorial
Journal: Asia Pacific Journal of Marketing and Logistics
Vol : 20 Issue: 3
Author(s): Ian Phau
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