| 1737881 |
Knowledge exchange and the opportunities for Marketing Intelligence & Planning
Tim Hughes
(pp. 435-440)
Keywords:
Knowledge sharing,
Marketing strategy,
Publications
ArticleType:
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(56 KB)
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| 1737882 |
Understanding compulsive buying tendencies among young Australians: The roles of money attitude and credit card usage
Ian Phau, Charise Woo
(pp. 441-458)
Keywords:
Australia,
Buying behaviour,
Credit cards,
Young adults
ArticleType: Research paper
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(108 KB)
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| 1737883 |
Anti-social behaviour: profiling the lives behind road rage
Arch Woodside
(pp. 459-480)
Keywords:
Drivers,
Individual behaviour,
Individual conflict,
Individual psychology
ArticleType: Research paper
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(1423 KB)
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| 1737884 |
Consumer sentiment towards marketing in Bangladesh: The relationship between attitudes to marketing, satisfaction and regulation
Ahmed Shahriar Ferdous, Batul Towfique
(pp. 481-495)
Keywords:
Bangladesh,
Consumer attitudes,
Developing countries,
Marketing strategy
ArticleType: Research paper
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(103 KB)
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| 1737885 |
How customer requests may lead firms astray: conceptual issues and an empirical illustration
Geir Sogn-Grundvåg, Kjell Grønhaug
(pp. 496-507)
Keywords:
Customer relations,
Direct response,
Market forces,
Strategic manufacturing
ArticleType: Conceptual paper
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(78 KB)
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| 1737886 |
Contextual intelligence and flexibility: understanding today's marketing environment
Marc Logman
(pp. 508-520)
Keywords:
Corporate strategy,
Flexible organizations,
Response flexibility
ArticleType: Conceptual paper
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(108 KB)
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| 1737887 |
Perceptions of product placement practice across Australian and US practitioners
Margaret Craig-Lees, Jane Scott, Remiko Wong
(pp. 521-538)
Keywords:
Australia,
Brands,
Marketing strategy,
Product positioning,
United States of America
ArticleType: Research paper
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(106 KB)
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| 1737888 |
The role of school and university teachers as part-time marketers
Jesús Cambra-Fierro, Jesús Cambra-Berdún
(pp. 539-551)
Keywords:
Individual perception,
Spain,
Students,
Teachers,
Universities
ArticleType: Research paper
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(89 KB)
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