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International Journal of Bank Marketing
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International Journal of Bank Marketing

Volume 26 Issue 5

Published: 2008 | Start Page: 282

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Articles

Articles
Article No: Article Information:
1737890 Investigating the drivers of internet banking adoption decision: A comparison of three alternative frameworks
Spiros Gounaris, Christos Koritos (pp. 282-304)
Keywords: Consumer behaviour, Decision making, Innovation, Virtual banking
ArticleType: Research paper
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1737891 Service quality measurement in the Chinese corporate banking market
Xin Guo, Angus Duff, Mario Hair (pp. 305-327)
Keywords: Banking, China, Corporate finances, Customer services quality
ArticleType: Research paper
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1737892 Rebranding in the banking industry following mergers and acquisitions
Mary Lambkin, Laurent Muzellec (pp. 328-352)
Keywords: Acquisitions and mergers, Banking, Brands, Consolidation
ArticleType: Case study
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1737893 What determines Turkish customers' acceptance of internet banking?
Hakan Çelik (pp. 353-370)
Keywords: Least square approximation, Risk analysis, Turkey, Virtual banking
ArticleType: Research paper
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