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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1737908	Decision '08: event marketing or product sampling? Cindy Johnson (pp. 269-271) Keywords: Direct marketing, Marketing strategy, Product trials, Sampling methods, Target markets ArticleType: Research paper View HTML | View PDF (60 KB) | Reprints & Permissions
1737909	Age cohort analysis in adoption of mobile data services: gen Xers versus baby boomers Kiseol Yang, Laura D. Jolly (pp. 272-280) Keywords: Age groups, Consumer behaviour, Data communication systems, Mobile communication systems ArticleType: Research paper View HTML | View PDF (181 KB) | Reprints & Permissions
1737910	Pro-environmental products: marketing influence on consumer purchase decision Josephine Pickett-Baker, Ritsuko Ozaki (pp. 281-293) Keywords: Beliefs, Brands, Consumer behaviour, Environmental management, Green marketing, Trust ArticleType: Research paper View HTML | View PDF (290 KB) | Reprints & Permissions
1737911	Understanding older shoppers: a phenomenological investigation Hayley Myers, Margaret Lumbers (pp. 294-301) Keywords: Age groups, Older consumers, Retailing, Shopping, Socialization ArticleType: Research paper View HTML | View PDF (104 KB) | Reprints & Permissions
1737912	Customer satisfaction and loyalty: start with the product, culminate with the brand Eduardo Torres-Moraga, Arturo Z. Vásquez-Parraga, Jorge Zamora-González (pp. 302-313) Keywords: Brands, Customer loyalty, Customer satisfaction, Electronic commerce, Wines ArticleType: Research paper View HTML | View PDF (310 KB) | Reprints & Permissions
1737913	Telecom's search for the ultimate customer loyalty platform Rick Ferguson, Bill Brohaugh (pp. 314-318) Keywords: Customer loyalty, Customer relations, Marketing strategy, Telecommunications, Wireless ArticleType: Case study View HTML | View PDF (74 KB) | Reprints & Permissions
1737914	Sorry for your loss, now when will we be paid? Customer service after death of a customer Elizabeth Taylor Quilliam (pp. 319-320) Keywords: Brand equity, Customer service management, Financial services, Services marketing ArticleType: Viewpoint View HTML | View PDF (50 KB) | Reprints & Permissions

Book Review

The 4 Cs of Truth in Communications

Item No:	Item Information
1737905	The 4 Cs of Truth in Communications Journal: Journal of Consumer Marketing Vol : 25 Issue: 5 Author(s): Kristin M. McGillicuddy View HTML

Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience (1st ed.)

Item No:	Item Information
1737906	Media Rules: Mastering Today's Technology to Connect with and Keep Your Audience (1st ed.) Journal: Journal of Consumer Marketing Vol : 25 Issue: 5 Author(s): Kirk Hazlett View HTML

Anatomy of a Trend

Item No:	Item Information
1737907	Anatomy of a Trend Journal: Journal of Consumer Marketing Vol : 25 Issue: 5 Author(s): Michael P. Lillis View HTML

Editorial

Editorial

Item No:	Item Information
1737915	Editorial Journal: Journal of Consumer Marketing Vol : 25 Issue: 5 Author(s): Richard C. Leventhal View HTML

Computer currency

DataViz Documents to Go 10.002 Premium Edition

Item No:	Item Information
1737916	DataViz Documents to Go 10.002 Premium Edition Journal: Journal of Consumer Marketing Vol : 25 Issue: 5 Author(s): Dennis A. Pitta View HTML

Internet currency

Internet portals come to B2C markets

Item No:	Item Information
1737917	Internet portals come to B2C markets Journal: Journal of Consumer Marketing Vol : 25 Issue: 5 View HTML