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Journal of Business & Industrial Marketing

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Articles

Articles

Article No:	Article Information:
1737918	Third-space scholars: bridging the marketing academy and emerging markets Benét DeBerry-Spence (pp. 368-373) Keywords: Emerging markets, Research, Students ArticleType: Case study View HTML | View PDF (125 KB) | Reprints & Permissions
1737919	African culture and business markets: implications for marketing practices William K. Darley, Charles Blankson (pp. 374-383) Keywords: Africa, Culture, Marketing ArticleType: Conceptual paper View HTML | View PDF (119 KB) | Reprints & Permissions
1737920	Culture and design in emerging markets: the case of mobile phones in Russia Asta Salmi, Elmira Sharafutdinova (pp. 384-394) Keywords: Design, Emerging markets, Mobile communication systems, National cultures, Russia ArticleType: Research paper View HTML | View PDF (213 KB) | Reprints & Permissions
1737921	Strategic value and electronic commerce adoption among small and medium-sized enterprises in a transitional economy Kojo Saffu, John H. Walker, Robert Hinson (pp. 395-404) Keywords: Economics, Electronic commerce, Ghana, Small to medium-sized enterprises, Strategic evaluation ArticleType: Research paper View HTML | View PDF (156 KB) | Reprints & Permissions
1737922	Entrepreneurial propensity in a transition economy: exploring micro-level and meso-level cultural antecedents Cristian Chelariu, Thomas G. Brashear, Talai Osmonbekov, Adriana Zait (pp. 405-415) Keywords: Bureaucracy, Control, Culture, Entrepreneurialism, Romania ArticleType: Research paper View HTML | View PDF (160 KB) | Reprints & Permissions
1737923	Segmentation strategies for non-profits: mining the emerging market of “black gold” Lydia McKinley-Floyd, Nanda Shrestha (pp. 416-428) Keywords: Black people, Culture, Emerging markets, Ethnocentrism, Philanthropy, United States of America ArticleType: Case study View HTML | View PDF (278 KB) | Reprints & Permissions
1737924	Country-of-origin effects in service evaluation in emerging markets: some insights from five West African countries Jodie L. Ferguson, Kofi Q. Dadzie, Wesley J. Johnston (pp. 429-437) Keywords: Country of origin, Culture, Emerging markets, Ethnocentrism, West Africa ArticleType: Research paper View HTML | View PDF (148 KB) | Reprints & Permissions

Guest editorial

Culture and marketing in emerging market economies

Item No:	Item Information
1737925	Culture and marketing in emerging market economies Journal: Journal of Business & Industrial Marketing Vol : 23 Issue: 6 Special Issue: Culture and marketing in emerging market economies Author(s): Benet DeBerry-Spence , Kofi Q. Dadzie View HTML