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Published: 2008 | Start Page: 212
| Item No: | Item Information |
|---|---|
| 1737939 |
Sell the Brand First: How to Sell Your Brand and Create Lasting Customer Loyalty
Journal: Journal of Product & Brand Management Vol : 17 Issue: 4 Author(s): Audhesh Paswan |
| Item No: | Item Information |
|---|---|
| 1737940 |
The Psychology behind Trademark Infringement and Counterfeiting
Journal: Journal of Product & Brand Management Vol : 17 Issue: 4 Author(s): Robert Guang Tian |
| Item No: | Item Information |
|---|---|
| 1737950 |
Editorial
Journal: Journal of Product & Brand Management Vol : 17 Issue: 4 Author(s): Richard C. Leventhal |