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Journal of Services Marketing
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Journal of Services Marketing

Volume 22 Issue 5

Published: 2008 | Start Page: 338

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Articles

Articles
Article No: Article Information:
1740476 Do consumers discern innovations in service elements?
Mohammadali Zolfagharian, Audhesh Paswan (pp. 338-352)
Keywords: Automotive industry, Consumers, Innovation, Perception, Service industries
ArticleType: Research paper
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1740477 Customer satisfaction, perceived risk and affective commitment: an investigation of directions of influence
Mark S. Johnson, Eugene Sivadas, Ellen Garbarino (pp. 353-362)
Keywords: Customer loyalty, Customer satisfaction, Perception, Risk management
ArticleType: Research paper
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1740478 Satisfaction, quality and value and effects on repurchase and positive word-of-mouth behavioral intentions in a B2B services context
Lori K. Molinari, Russell Abratt, Paul Dion (pp. 363-373)
Keywords: Consumer behaviour, Customer satisfaction, Quality, Service industries, United States of America
ArticleType: Research paper
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1740479 Contemporary marketing in professional services
Mike Reid (pp. 374-384)
Keywords: Australia, Business-to-business marketing, Professional services
ArticleType: Research paper
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1740480 The impact of firm reputation and failure severity on customers' responses to service failures
Ronald L. Hess Jr (pp. 385-398)
Keywords: Consumer behaviour, Corporate image, Service failures
ArticleType: Research paper
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1740481 An empirical test of a proposed customer satisfaction model in e-services
Hong-Youl Ha, Swinder Janda (pp. 399-408)
Keywords: Customer loyalty, Customer satisfaction, Internet shopping, Services marketing
ArticleType: Research paper
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1740482 Situational influences on service quality evaluations
Stephen D. Strombeck, Kirk L. Wakefield (pp. 409-419)
Keywords: Customer satisfaction, Customer services quality, Services
ArticleType: Research paper
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