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Journal of Product & Brand Management

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Articles

Articles

Article No:	Article Information:
1742010	Investigating antecedents and consequences of brand identification Sven Kuenzel, Sue Vaux Halliday (pp. 293-304) Keywords: Behaviour, Brand identity, Brand loyalty, Social marketing ArticleType: Research paper View HTML | View PDF (192 KB) | Reprints & Permissions
1742011	Global brand equity model: combining customer-based with product-market outcome approaches Haizhong Wang, Yujie Wei, Chunling Yu (pp. 305-316) Keywords: Brand equity, China, Customer orientation, International business, Modelling ArticleType: Research paper View HTML | View PDF (222 KB) | Reprints & Permissions
1742012	The dirt on bikes: an illustration of CART models for brand differentiation Jiang Lu, Joseph B. Kadane, Peter Boatwright (pp. 317-326) Keywords: Brand identity, Classification, Product design, Product differentiation ArticleType: Research paper View HTML | View PDF (246 KB) | Reprints & Permissions
1742013	Causal path modeling of grocery shopping in hypermarkets Randall Shannon, Rujirutana Mandhachitara (pp. 327-340) Keywords: Asia, Behaviour, Hypermarkets, Modelling, National cultures, Shopping ArticleType: Research paper View HTML | View PDF (201 KB) | Reprints & Permissions
1742014	Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status Aron O'Cass, Eric Choy (pp. 341-352) Keywords: Brand identity, China, Consumer behaviour, Fashion ArticleType: Research paper View HTML | View PDF (156 KB) | Reprints & Permissions
1742015	Price fairness Herman Diller (pp. 353-355) Keywords: Prices, Research ArticleType: Research paper View HTML | View PDF (81 KB) | Reprints & Permissions
1742016	The effect of buyer's gender, risk-proneness, and time remaining in an internet auction on the decision to bid or buy-it-now Omar Shehryar (pp. 356-365) Keywords: Auctions, Gender, Internet shopping ArticleType: Research paper View HTML | View PDF (122 KB) | Reprints & Permissions

Book Review

Profit Maximisation through Customer Relationship Marketing: Measurement, Prediction and Implementation

Item No:	Item Information
1742008	Profit Maximisation through Customer Relationship Marketing: Measurement, Prediction and Implementation Journal: Journal of Product & Brand Management Vol : 17 Issue: 5 Author(s): Marianna Sigala View HTML

Hidden in Plain Sight: How to Find and Execute your Company's Next Big Growth Strategy

Item No:	Item Information
1742009	Hidden in Plain Sight: How to Find and Execute your Company's Next Big Growth Strategy Journal: Journal of Product & Brand Management Vol : 17 Issue: 5 Author(s): Tom Kuczmarski View HTML

Editorial

Editorial

Item No:	Item Information
1742195	Editorial Journal: Journal of Product & Brand Management Vol : 17 Issue: 5 Author(s): Richard C. Leventhal View HTML