| 1742394 |
The primacy of theory
Nick Lee, Gordon Greenley
(pp. 873-878)
Keywords:
Marketing environment,
Marketing theory,
Research
ArticleType:
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(56 KB)
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| 1742395 |
Identity based views of the corporation: Insights from corporate identity, organisational identity, social identity, visual identity, corporate brand identity and corporate image
John M.T. Balmer
(pp. 879-906)
Keywords:
Corporate branding,
Corporate identity
ArticleType: Research paper
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(507 KB)
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| 1742396 |
Identity based marketing: a new balanced marketing paradigm
Karel Jan Alsem, Erik Kostelijk
(pp. 907-914)
Keywords:
Brand identity,
Brand image,
Competences,
Marketing strategy,
Resources
ArticleType: Conceptual paper
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(152 KB)
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| 1742397 |
Organizational capacity for change and strategic ambidexterity: Flying the plane while rewiring it
William Q. Judge, Christopher P. Blocker
(pp. 915-926)
Keywords:
Critical success factors,
Organizational change,
Organizational effectiveness,
Strategic planning
ArticleType: Conceptual paper
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(80 KB)
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| 1742398 |
Corporate social responsibility: investigating theory and research in the marketing context
Terje I. Vaaland, Morten Heide, Kjell Grønhaug
(pp. 927-953)
Keywords:
Corporate social responsibility,
Ethics,
Marketing environment
ArticleType: Literature review
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(169 KB)
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| 1742399 |
Building online brands through brand alliances in internet
Elena Delgado-Ballester, Miguel Hernández-Espallardo
(pp. 954-976)
Keywords:
Brand equity,
Brand loyalty,
Customer behaviour,
Internet,
Online operations
ArticleType: Research paper
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(295 KB)
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| 1742400 |
Identification and analysis of moderator variables: Investigating the customer satisfaction-loyalty link
Gianfranco Walsh, Heiner Evanschitzky, Maren Wunderlich
(pp. 977-1004)
Keywords:
Customer loyalty,
Customer satisfaction,
Service levels
ArticleType: Research paper
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(189 KB)
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| 1742401 |
An exploratory study into the drivers of channel change
Filipe Coelho, Chris Easingwood
(pp. 1005-1022)
Keywords:
Change management,
Distribution,
Financial services,
Modelling,
United Kingdom
ArticleType: Research paper
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(145 KB)
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| 1742402 |
An intra- and inter-organisational perspective on industrial segmentation: A segmentation classification framework
Ann H. Clarke, Per V. Freytag
(pp. 1023-1038)
Keywords:
Classification,
Market segmentation
ArticleType: Conceptual paper
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(131 KB)
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| 1742403 |
Online brand attributes and online corporate brand images
Rui Vinhas Da Silva, Sharifah Faridah Syed Alwi
(pp. 1039-1058)
Keywords:
Brand image,
Corporate branding,
Online operations,
Retailing
ArticleType: Research paper
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(273 KB)
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| 1742404 |
Communicating in the new interactive marketspace
Wilson Ozuem, Kerry E. Howell, Geoff Lancaster
(pp. 1059-1083)
Keywords:
Internet,
Marketing communications,
Marketing information
ArticleType: Research paper
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(143 KB)
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| 1742405 |
Customer loyalty: an empirical study
Rosalind McMullan, Audrey Gilmore
(pp. 1084-1094)
Keywords:
Behaviour,
Customer loyalty,
Customers,
Service levels
ArticleType: Research paper
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(80 KB)
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| 1742406 |
Satisfaction, image and loyalty: new versus experienced customers
Thomas A. Brunner, Markus Stöcklin, Klaus Opwis
(pp. 1095-1105)
Keywords:
Customer loyalty,
Customer satisfaction,
Repeat buying,
Repurchase agreements,
Service industries
ArticleType: Research paper
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(141 KB)
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| 1742407 |
Testing a theoretically constructed relationship management capability
Denise Jarratt
(pp. 1106-1132)
Keywords:
Competitive strategy,
Decision making,
Relationship marketing,
Stakeholder analysis
ArticleType: Research paper
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(188 KB)
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