| 1742427 |
The effects of humour usage by financial advisors in sales encounters
Jasmin Bergeron, Marc-Antoine Vachon
(pp. 376-398)
Keywords:
Banks,
Customer satisfaction,
Financial services,
Humour,
Marketing strategy,
Selling methods
ArticleType: Research paper
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(165 KB)
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| 1742428 |
The role of satisfaction and website usability in developing customer loyalty and positive word-of-mouth in the e-banking services
Luis V. Casaló, Carlos Flavián, Miguel Guinalíu
(pp. 399-417)
Keywords:
Customer loyalty,
Customer satisfaction,
Electronic commerce,
Virtual banking
ArticleType: Research paper
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(181 KB)
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| 1742429 |
Online banking applications and community bank performance
Ram N. Acharya, Albert Kagan, Srinivasa Rao Lingam
(pp. 418-439)
Keywords:
Banks,
Community banking,
Profit,
Virtual banking
ArticleType: Research paper
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(203 KB)
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| 1742430 |
Consumer resistance to internet banking: postponers, opponents and rejectors
Pekka Laukkanen, Suvi Sinkkonen, Tommi Laukkanen
(pp. 440-455)
Keywords:
Consumer behaviour,
Internet,
Virtual banking
ArticleType: Research paper
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(101 KB)
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