| 1742516 |
Market orientation for small manufacturing suppliers: the importance of product-related factors
Stephen C. Jones, Tami L. Knotts, Gerald G. Udell
(pp. 443-453)
Keywords:
Entrepreneurialism,
Market orientation,
Performance management,
Small enterprises
ArticleType: Research paper
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(120 KB)
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| 1742517 |
Understanding customer level profitability implications of satisfaction programs
Rakesh Niraj, George Foster, Mahendra R. Gupta, Chakravarthi Narasimhan
(pp. 454-463)
Keywords:
Buyer-seller relationships,
Costs,
Customer satisfaction,
Profit,
United States of America
ArticleType: Research paper
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(247 KB)
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| 1742518 |
Achieving market segmentation from B2B sectorisation
Lyndon Simkin
(pp. 464-474)
Keywords:
Business-to-business marketing,
Corporate strategy,
Market segmentation,
Marketing strategy
ArticleType: Research paper
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(632 KB)
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| 1742519 |
The moderating role of industrial experience in the job satisfaction, intention to leave relationship: an empirical study among salesmen in India
Keyoor Purani, Sunil Sahadev
(pp. 475-485)
Keywords:
Experience,
Human resource management,
India,
Job satisfaction,
Motivation (psychology),
Salesforce
ArticleType: Research paper
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(209 KB)
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| 1742520 |
Salesforce automation tool selectivity: an agency theory perspective
Michael L. Mallin, Susan K. DelVecchio
(pp. 486-496)
Keywords:
Management theory,
Marketing communications,
Sales force,
Sales management
ArticleType: Research paper
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(158 KB)
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| 1742521 |
Intentionally developed business network for mobile marketing: a case study from Finland
Jari Salo, Jaakko Sinisalo, Heikki Karjaluoto
(pp. 497-506)
Keywords:
Business-to-business marketing,
Information transfer,
Retailing,
Telecommunication networks
ArticleType: Case study
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(232 KB)
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| 1742522 |
Warranty planning and development framework: a case study of a high-tech multinational firm
A. Ben Oumlil
(pp. 507-517)
Keywords:
Corporate strategy,
Customer orientation,
Servicing,
United States of America,
Warranties
ArticleType: Case study
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(126 KB)
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