| 1744910 |
Business-to-business marketing and globalization: two of a kind
P. Matthyssens, A.H. Kirca, S. Pace
(pp. 481-486)
Keywords:
Business-to-business marketing,
International marketing,
Marketing strategy, Globalization
ArticleType: Viewpoint
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(52 KB)
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| 1744911 |
The importance of the internet in international business-to-business markets
Øystein Moen, Tage Koed Madsen, Arild Aspelund
(pp. 487-503)
Keywords:
Business-to-business marketing,
Communication technologies,
Denmark,
Internet,
Norway,
Small to medium-sized enterprises
ArticleType: Research paper
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(106 KB)
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| 1744912 |
Market driving multinationals and their global sourcing network
Pervez N. Ghauri, Veronika Tarnovskaya, Ulf Elg
(pp. 504-519)
Keywords:
Marketing strategy,
Multinational companies,
Poland,
Russia,
Sourcing,
Suppliers
ArticleType: Research paper
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(99 KB)
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| 1744913 |
Strategy development in international markets: a two tier approach
Carl Arthur Solberg, François Durrieu
(pp. 520-543)
Keywords:
Exports,
International marketing,
Marketing strategy,
United Kingdom
ArticleType: Research paper
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(235 KB)
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| 1744914 |
Role of international trade shows in small firm internationalization: a network perspective
Natasha Evers, John Knight
(pp. 544-562)
Keywords:
Cross-cultural studies,
International business,
Ireland,
New Zealand,
Small enterprises,
Trade fairs
ArticleType: Research paper
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(110 KB)
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| 1744915 |
Information technology and organizational performance within international business to business relationships: A review and an integrated conceptual framework
Ruey-Jer “Bryan” Jean, Rudolf R. Sinkovics, Daekwan Kim
(pp. 563-583)
Keywords:
Channel relationships,
Communication technologies,
International business,
Organizational performance
ArticleType: Literature review
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(119 KB)
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| 1744916 |
The STRATADAPT scale: A measure of marketing strategy adaptation to international business markets
Luis Filipe Lages, José Luís Abrantes, Cristiana Raquel Lages
(pp. 584-600)
Keywords:
Business-to-business marketing,
Exports,
International marketing,
Marketing strategy,
Portugal,
Small to medium-sized enterprises
ArticleType: Research paper
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(198 KB)
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