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Qualitative Market Research: An International Journal

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Articles

Articles

Article No:	Article Information:
1745052	Articles of faith and mystic matrices: Marketing textbooks and the misrepresentation of reality Barry Ardley (pp. 372-385) Keywords: Books, Marketing, Marketing theory, Phenenomenology ArticleType: Research paper View HTML | View PDF (91 KB) | Reprints & Permissions
1745053	PVRS and advertising exposure: a video ethnographic study Sarah Pearson, Patrick Barwise (pp. 386-399) Keywords: Advertising, Audiovisual media, Ethnography, Television, Video ArticleType: Research paper View HTML | View PDF (92 KB) | Reprints & Permissions
1745054	Revealing the expectations and preferences of complaining customers by combining the laddering interviewing technique with the Kano model of customer satisfaction Thorsten Gruber, Alexander Reppel, Isabelle Szmigin, Roediger Voss (pp. 400-413) Keywords: Complaints, Customer relations, Customer satisfaction ArticleType: Research paper View HTML | View PDF (124 KB) | Reprints & Permissions
1745055	Qualis? From theory to practice Chris Barnham (pp. 414-424) Keywords: Brands, Qualitative research ArticleType: Research paper View HTML | View PDF (80 KB) | Reprints & Permissions
1745056	To have and to hold: managing channels in UK high street financial services Jillian Dawes Farquhar, Tracy Panther, Len Tiu Wright (pp. 425-438) Keywords: Customer loyalty, Customer relations, Customer retention, Financial services, Qualitative research, United Kingdom ArticleType: Research paper View HTML | View PDF (88 KB) | Reprints & Permissions

Book Review

Composing Qualitative Research

Item No:	Item Information
1745050	Composing Qualitative Research Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 4 Special Issue: Theory into Practice Author(s): Margaret K. Hogg View HTML

Ethnography for Marketers

Item No:	Item Information
1745051	Ethnography for Marketers Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 4 Special Issue: Theory into Practice Author(s): Philly Desai View HTML

Guest editorial

Theory into practice

Item No:	Item Information
1745057	Theory into practice Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 4 Special Issue: Theory into Practice Author(s): Jim Blythe, Ruth Rettie View HTML

Awards for Excellence

Awards for Excellence

Item No:	Item Information
1745058	Awards for Excellence Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 4 Special Issue: Theory into Practice View HTML

Practitioner perspectives

Conference review: AQR-QRCA Conference, 7-9 May 2008

Item No:	Item Information
1745059	Conference review: AQR-QRCA Conference, 7-9 May 2008 Journal: Qualitative Market Research: An International Journal Vol : 11 Issue: 4 Special Issue: Theory into Practice Author(s): Sheila Keegan View HTML