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Journal of Consumer Marketing

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Articles

Articles

Article No:	Article Information:
1746813	Splurge purchases and materialism Julie Fitzmaurice (pp. 332-338) Keywords: Consumer behaviour, Consumer goods, Emotional dissonance, Purchasing ArticleType: Research paper View HTML | View PDF (96 KB) | Reprints & Permissions
1746814	A test of the validity of Hofstede's cultural framework Jeffrey G. Blodgett, Aysen Bakir, Gregory M. Rose (pp. 339-349) Keywords: Culture, Factor analysis, Marketing intelligence ArticleType: Research paper View HTML | View PDF (400 KB) | Reprints & Permissions
1746815	Parental communication patterns and children's Christmas requests Peter Clarke (pp. 350-360) Keywords: Children, Christmas, Communication, Parents ArticleType: Research paper View HTML | View PDF (229 KB) | Reprints & Permissions
1746816	Familiarity, expertise and involvement: key consumer segmentation factors Paul Taylor-West, Heather Fulford, Gary Reed, Vicky Story, Jim Saker (pp. 361-368) Keywords: Consumer behaviour, Consumers, Market segmentation, New products, Skills ArticleType: Research paper View HTML | View PDF (226 KB) | Reprints & Permissions
1746817	Are pub discount cards loyalty cards? Rachel Hobbs, Jennifer Rowley (pp. 369-377) Keywords: Hospitality services, Loyalty schemes, Promotional methods, Relationship marketing, Restaurants, United Kingdom ArticleType: Research paper View HTML | View PDF (109 KB) | Reprints & Permissions
1746818	The largest segments that should not be served: higher education marketing serving the growing slacker segment Herbert Jack Rotfeld (pp. 378-380) Keywords: Books, Colleges, Education, Students, Teaching, Universities ArticleType: Viewpoint View HTML | View PDF (51 KB) | Reprints & Permissions

Book Review

Truth: The New Rules for Marketing in a Skeptical World

Item No:	Item Information
1746811	Truth: The New Rules for Marketing in a Skeptical World Journal: Journal of Consumer Marketing Vol : 25 Issue: 6 Author(s): Robert Guang Tian View HTML

The Handbook of Field Marketing: A Comprehensive Guide to Understanding and Outsourcing Face-to-face Direct Marketing

Item No:	Item Information
1746812	The Handbook of Field Marketing: A Comprehensive Guide to Understanding and Outsourcing Face-to-face Direct Marketing Journal: Journal of Consumer Marketing Vol : 25 Issue: 6 Author(s): Marianna Sigala View HTML

Editorial

Editorial

Item No:	Item Information
1746819	Editorial Journal: Journal of Consumer Marketing Vol : 25 Issue: 6 Author(s): Richard C. Leventhal View HTML

Computer currency

ACT! by Sage Premium for Real Estate 2008 (10.0) and ACT! by Sage for Real Estate 2008 (10.0)

Item No:	Item Information
1746820	ACT! by Sage Premium for Real Estate 2008 (10.0) and ACT! by Sage for Real Estate 2008 (10.0) Journal: Journal of Consumer Marketing Vol : 25 Issue: 6 View HTML

Internet currency

One internet site is helping to green the world

Item No:	Item Information
1746821	One internet site is helping to green the world Journal: Journal of Consumer Marketing Vol : 25 Issue: 6 Author(s): Dennis A. Pitta View HTML