Welcome guest

Browse
User Guides

Online Access

See all available RSS feeds

Journal Information

E-mail this page

Journal of Product & Brand Management

Volume 17 Issue 6

Published: 2008 | Start Page: 372

Icon Key:

Requires login or subscription

Backfiles

EarlyCite

Articles

Articles
Article No:	Article Information:
1746864	The performance benefits of being brand-orientated Ho Yin Wong, Bill Merrilees (pp. 372-383) Keywords: Brand identity, Brands, Business performance, Innovation ArticleType: Research paper View HTML \| View PDF (195 KB) \| Reprints & Permissions
1746865	A cross-national validation of the consumer-based brand equity scale Isabel Buil, Leslie de Chernatony, Eva Martínez (pp. 384-392) Keywords: Brand equity, Research, Spain, United Kingdom ArticleType: Research paper View HTML \| View PDF (118 KB) \| Reprints & Permissions
1746866	Brand extension: the moderating role of the category to which the brand extension is found Mehdi Seltene, Olivier Brunel (pp. 393-402) Keywords: Brand extensions, Consumption ArticleType: Research paper View HTML \| View PDF (131 KB) \| Reprints & Permissions
1746867	Online satisfaction, trust and loyalty, and the impact of the offline parent brand Marianne Horppu, Olli Kuivalainen, Anssi Tarkiainen, Hanna-Kaisa Ellonen (pp. 403-413) Keywords: Brand loyalty, Brands, Customer satisfaction, Magazines, Trust, Worldwide web ArticleType: Research paper View HTML \| View PDF (141 KB) \| Reprints & Permissions
1746868	Recognizing the rights of consumers as brand co-owners Ross D. Petty (pp. 414-415) Keywords: Brands, Trade marks ArticleType: Viewpoint View HTML \| View PDF (48 KB) \| Reprints & Permissions
1746869	Product innovation and management in a small enterprise Dennis A. Pitta (pp. 416-419) Keywords: Product innovation, Product management, Small to medium-sized enterprises ArticleType: Case study View HTML \| View PDF (71 KB) \| Reprints & Permissions

Book Review

Different Thinking: Creative Strategies for Developing the Innovative Business
Item No:	Item Information
1746863	Different Thinking: Creative Strategies for Developing the Innovative Business Journal: Journal of Product & Brand Management Vol : 17 Issue: 6 Author(s): Abhijit Roy View HTML

Editorial

Editorial
Item No:	Item Information
1746870	Editorial Journal: Journal of Product & Brand Management Vol : 17 Issue: 6 Author(s): Richard C. Leventhal View HTML