| 1747073 |
Does political marketing need the concept of customer value?
Ross Brennan, Stephan C. Henneberg
(pp. 559-572)
Keywords:
Marketing models,
Marketing strategy,
Politics
ArticleType: Conceptual paper
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(95 KB)
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| 1747074 |
Opportunities for green marketing: young consumers
Kaman Lee
(pp. 573-586)
Keywords:
Adolescents,
Consumer behaviour,
Green marketing,
Hong Kong,
Individual psychology,
Social responsibility
ArticleType: Research paper
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(88 KB)
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| 1747075 |
Complainers versus non-complainers retaliatory responses towards service dissatisfactions
Ian Phau, Michael Baird
(pp. 587-604)
Keywords:
Australia,
Complaints,
Consumer behaviour,
Customer satisfaction
ArticleType: Research paper
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(106 KB)
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| 1747076 |
Modelling the consequences of e-service quality
Sunil Sahadev, Keyoor Purani
(pp. 605-620)
Keywords:
Customer loyalty,
Customer satisfaction,
Customer services quality,
Electronic commerce,
Trust
ArticleType: Research paper
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(96 KB)
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| 1747077 |
Corporate marketing management and corporate-identity building
Shu-pel Tsai
(pp. 621-633)
Keywords:
Corporate identity,
General management,
Marketing management,
Narratives
ArticleType: Research paper
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(84 KB)
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| 1747078 |
Message framing: keeping practitioners in the picture
Simon J. Pervan, Andrea Vocino
(pp. 634-648)
Keywords:
Advertising,
Magazines,
United States of America
ArticleType: Research paper
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(96 KB)
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| 1747079 |
Concept testing: the state of contemporary practice
Ling Peng, Adam Finn
(pp. 649-674)
Keywords:
Ideas generation,
Market research,
New products,
Product testing
ArticleType: Research paper
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(110 KB)
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