| 1747098 |
Acculturation, microculture and banking: an analysis of Hispanic consumers in the USA
Vanessa Gail Perry
(pp. 423-433)
Keywords:
Acculturation,
Banking,
Financial services,
Hispanics,
United States of America
ArticleType: Research paper
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(277 KB)
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| 1747099 |
An empirical test of the drivers of overall customer satisfaction: evidence from multivariate Granger causality
Vincent Omachonu, William C. Johnson, Godwin Onyeaso
(pp. 434-444)
Keywords:
Customer satisfaction,
Expectation,
Management strategy,
Quality
ArticleType: Research paper
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(446 KB)
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| 1747100 |
Retaining customers through relationship quality: a services business marketing case
Genevieve Catherine Myhal, Jikyeong Kang, John A. Murphy
(pp. 445-453)
Keywords:
Case studies,
Customer relations,
Customer service management
ArticleType: Research paper
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(133 KB)
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| 1747101 |
B2B services: IT adoption in travel agency supply chains
J. Enrique Bigné, Joaquín Aldás, Luisa Andreu
(pp. 454-464)
Keywords:
Communication technologies,
Supply chain management,
Travel
ArticleType: Research paper
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(193 KB)
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| 1747102 |
Yield management, dynamic pricing and CRM in telecommunications
Frédéric Jallat, Fabio Ancarani
(pp. 465-478)
Keywords:
Customer relations,
Services marketing,
Telecommunications,
Yield management
ArticleType: Research paper
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(251 KB)
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| 1747103 |
The role of disqualification factors and double counting in estimating the market potential for consumer services
David J. Faulds, Stephan F. Gohmann, W. Glynn Mangold
(pp. 479-491)
Keywords:
Armed forces,
Estimation,
Recruitment,
Sales forecasting,
United States of America
ArticleType: Research paper
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(270 KB)
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