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International Journal of Emerging Markets

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Articles

Articles

Article No:	Article Information:
1747159	Developing a route to market strategy for mobile communications in rural India: An interview with Gurdeep Singh, Operations Director, Uttar Pradesh, Hutch India Jamie Anderson (pp. 339-347) Keywords: Emerging markets, India, Marketing strategy, Mobile communication systems, Rural regions ArticleType: Case study View HTML | View PDF (123 KB) | Reprints & Permissions
1747160	Impacts of a Thai cause-related marketing program on corporate image Apisit Chattananon, Meredith Lawley, Numchai Supparerkchaisakul, Lackana Leelayouthayothin (pp. 348-363) Keywords: Cause marketing, Consumer behaviour, Corporate image, Demographics, Thailand ArticleType: Research paper View HTML | View PDF (96 KB) | Reprints & Permissions
1747161	Evaluating the effectiveness of export support services in developing countries: A customer (user) perspective Goitom Tesfom, Clemens Lutz (pp. 364-377) Keywords: Africa, Developing countries, Eritrea, Exports, Small to medium-sized enterprises ArticleType: Research paper View HTML | View PDF (86 KB) | Reprints & Permissions
1747162	Excess sensitivity of consumption: An empirical analysis of urban residents in China Shengliang Deng, Xiaotong Jin (pp. 378-389) Keywords: China, Consumer behaviour, Economic change, Expectation, Transition management, Uncertainty management ArticleType: Research paper View HTML | View PDF (106 KB) | Reprints & Permissions
1747163	Trust and commitment in Vietnam: the industrial distributor's perspective Arlene Tuang, Christina Stringer (pp. 390-406) Keywords: Core beliefs, Distribution systems, Emerging markets, Vietnam ArticleType: Research paper View HTML | View PDF (114 KB) | Reprints & Permissions
1747164	Nollywood and the home video revolution: implications for marketing videofilm in Africa Stevina U. Evuleocha (pp. 407-417) Keywords: Brand equity, Cinema, Film, Nigeria, Video ArticleType: Case study View HTML | View PDF (76 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1747165	Editorial Journal: International Journal of Emerging Markets Vol : 3 Issue: 4 Author(s): Yusaf H. Akbar View HTML

Note from the publisher

Note from the publisher

Item No:	Item Information
1747166	Note from the publisher Journal: International Journal of Emerging Markets Vol : 3 Issue: 4 Author(s): Vicky Williams View HTML

Awards for Excellence

Outstanding paper Award

Item No:	Item Information
1747167	Outstanding paper Award Journal: International Journal of Emerging Markets Vol : 3 Issue: 4 View HTML

Call for papers

Special Issue on changing patterns of global growth

Item No:	Item Information
1747168	Special Issue on changing patterns of global growth Journal: International Journal of Emerging Markets Vol : 3 Issue: 4 View HTML