| 1747172 |
Cause's attributes influencing consumer's purchasing intention: empirical evidence from China
Jundong Hou, Lanying Du, Jianfeng Li
(pp. 363-380)
Keywords:
Buying behavior,
Cause marketing,
China,
Consumer behavior
ArticleType: Research paper
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(131 KB)
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| 1747173 |
Relationship between the personal values and shopping orientation of Chinese consumers
Susan H.C. Tai
(pp. 381-395)
Keywords:
China,
Consumer behavior,
Individual psychology,
Social values
ArticleType: Research paper
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(117 KB)
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| 1747174 |
Malaysian grocery shoppers’ behavioural response to stock-outs
Mario J. Miranda, K. Jegasothy
(pp. 396-412)
Keywords:
Australia,
Consumer behaviour,
Malaysia,
Stock control
ArticleType: Research paper
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(136 KB)
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| 1747175 |
Technology turbulence and environmental scanning in Thai food new product development
Chittipa Ngamkroeckjoti, Mark Speece
(pp. 413-432)
Keywords:
Food industry,
Product development,
Technology led strategy,
Thailand
ArticleType: Research paper
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(201 KB)
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| 1747176 |
Life-style orientation of rural US and Canadian consumers: Are regio-centric standardized marketing strategies feasible?
Talha Harcar, Erdener Kaynak
(pp. 433-454)
Keywords:
Canada,
Consumer behaviour,
Life-styles,
Marketing strategy,
Rural areas,
United States of America
ArticleType: Research paper
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(225 KB)
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| 1747177 |
The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers’ product assessments
Chui Yim Wong, Michael J. Polonsky, Romana Garma
(pp. 455-478)
Keywords:
Assembly,
China,
Country of origin,
Design,
Ethnocentrism,
Parts
ArticleType: Research paper
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(272 KB)
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| 1747178 |
Relational embeddedness, tertius iungens orientation and relationship quality in emerging markets
Ramendra Singh
(pp. 479-492)
Keywords:
Channel relations,
Emerging markets,
India,
Networking,
Strategic business units
ArticleType: Research paper
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(129 KB)
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| 1747179 |
Service quality in maritime transport: conceptual model and empirical evidence
Vinh V. Thai
(pp. 493-518)
Keywords:
Customer services quality,
Freight forwarding,
Quality management,
SERVQUAL,
Vietnam
ArticleType: Research paper
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(159 KB)
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