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Marketing Intelligence & Planning

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Articles

Articles

Article No:	Article Information:
1751995	Consumption patterns and silver marketing: an analysis of older consumers in Malaysia Fon Sim Ong, J. Philip Kitchen, Ata T. Jama (pp. 682-698) Keywords: Decision making, Malaysia, Market segmentation, Marketing management, Marketing opportunities, Older consumers ArticleType: Research paper View HTML | View PDF (101 KB) | Reprints & Permissions
1751996	Website elements in B2B online communications: a case from the UK print industry Nicolas Virtsonis, Sally Harridge-March (pp. 699-718) Keywords: Brand management, Online operations, Printing industry, United Kingdom ArticleType: Research paper View HTML | View PDF (128 KB) | Reprints & Permissions
1751997	Brand equity for online companies Rosa E. Rios, Hernan E. Riquelme (pp. 719-742) Keywords: Brand equity, Consumer behaviour, Electronic commerce, Internet shopping ArticleType: Research paper View HTML | View PDF (136 KB) | Reprints & Permissions
1751998	Evaluating viral marketing: isolating the key criteria Danilo Cruz, Chris Fill (pp. 743-758) Keywords: Consumer behaviour, Electronic mail, Marketing communications, Sales campaigns ArticleType: Research paper View HTML | View PDF (104 KB) | Reprints & Permissions
1751999	Exploring e-service quality: a study of Irish online banking Mary Loonam, Deirdre O'Loughlin (pp. 759-780) Keywords: Banking, Customer services quality, Electronic commerce, Financial services, Ireland, Online operations ArticleType: Research paper View HTML | View PDF (125 KB) | Reprints & Permissions
1752000	The impact of brand sponsorship of music festivals Jennifer Rowley, Catrin Williams (pp. 781-792) Keywords: Arts, Brand awareness, Festivals, Marketing strategy, Sponsorship ArticleType: Research paper View HTML | View PDF (78 KB) | Reprints & Permissions
1752001	Political marketing: conceptualisation, dimensions and research agenda Linus Osuagwu (pp. 793-810) Keywords: Africa, Marketing strategy, Nigeria, Politics ArticleType: Conceptual paper View HTML | View PDF (104 KB) | Reprints & Permissions

Editorial

Editorial

Item No:	Item Information
1752002	Editorial Journal: Marketing Intelligence & Planning Vol : 26 Issue: 7 Author(s): Gill Wright View HTML

Viewpoint

Winners and losers in the race for space?

Item No:	Item Information
1752003	Winners and losers in the race for space? Journal: Marketing Intelligence & Planning Vol : 26 Issue: 7 Author(s): John Pal View HTML

Note from the publisher

Note from the publisher

Item No:	Item Information
1752004	Note from the publisher Journal: Marketing Intelligence & Planning Vol : 26 Issue: 7 Author(s): Vicky Williams View HTML

Awards for Excellence

Outstanding Paper Award

Item No:	Item Information
1752005	Outstanding Paper Award Journal: Marketing Intelligence & Planning Vol : 26 Issue: 7 Author(s): Alan Tapp View HTML