| 1751520 |
The primacy of data?
Nick Lee, Gordon Greenley
(pp. 1141-1144)
Keywords:
Data collection,
Market research,
Sciences
ArticleType: Literature review
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(49 KB)
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| 1751521 |
Paths to marketing's future: a sub-first tier GATORE principle perspective
B. Nathaniel Carr II
(pp. 1145-1155)
Keywords:
Marketing,
Stakeholder analysis
ArticleType: Literature review
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(293 KB)
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| 1751522 |
The global diffusion of relationship marketing
Sofie Hansen
(pp. 1156-1161)
Keywords:
Globalization,
Knowledge sharing,
Relationship marketing,
Russia,
Systems theory
ArticleType: Conceptual paper
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(53 KB)
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| 1751523 |
Antecedents of the intention to seek samples
Gerard Prendergast, Alex S.L. Tsang, Chit Yu Lo
(pp. 1162-1169)
Keywords:
Advertising,
Buying behavior,
Quality control,
Sales management
ArticleType: Research paper
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(67 KB)
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| 1751524 |
Dealing with environmental uncertainty: The value of scenario planning for small to medium-sized entreprises (SMEs)
Michael Johnston, Audrey Gilmore, David Carson
(pp. 1170-1178)
Keywords:
Corporate strategy,
Marketing planning,
Organizational planning,
Small to medium-sized enterprises,
Supply chain management,
Uncertainty management
ArticleType: Viewpoint
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(71 KB)
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| 1751525 |
Examining “peer-to-peer” (P2P) systems as consumer-to-consumer (C2C) exchange
Christopher R. Plouffe
(pp. 1179-1202)
Keywords:
Buyer-seller relationships,
Consumers,
Exchange,
Internet,
Marketing,
Resource sharing
ArticleType: Research paper
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(209 KB)
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| 1751526 |
Exploring children's understanding of television advertising – beyond the advertiser's perspective
Margaret-Anne Lawlor, Andrea Prothero
(pp. 1203-1223)
Keywords:
Advertising effectiveness,
Children (age groups), Television commercials,
Ireland
ArticleType: Research paper
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(121 KB)
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| 1751527 |
Global web site standardization in the new EU member states: Initial observations from Poland and the Czech Republic
Shintaro Okazaki, Radoslav Skapa
(pp. 1224-1245)
Keywords:
European Union,
Integration,
Marketing communications,
Multinational companies,
Standardization,
Worldwide web
ArticleType: Research paper
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(230 KB)
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| 1751528 |
Broadening even more the internal marketing concept
Anselmo Ferreira Vasconcelos
(pp. 1246-1264)
Keywords:
Business performance,
Employees,
Internal marketing,
Job satisfaction,
Motivation (psychology)
ArticleType: Conceptual paper
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(148 KB)
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| 1751529 |
The implementation of a market orientation: A review and integration of the contributions to date
Erik M. van Raaij, J.W. Stoelhorst
(pp. 1265-1293)
Keywords:
Market orientation,
Marketing management,
Performance management
ArticleType: Literature review
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(337 KB)
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| 1751530 |
Market orientation and internationalisation in small software firms
Mika Ruokonen, Niina Nummela, Kaisu Puumalainen, Sami Saarenketo
(pp. 1294-1315)
Keywords:
Computer software,
Electronic commerce,
Finland,
International organizations,
Market orientation,
Small enterprises
ArticleType:
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(217 KB)
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| 1751531 |
Customer-employee relationship: The role of self-employee congruence
Ahmad Jamal, Adegboyega Adelowore
(pp. 1316-1345)
Keywords:
Banking,
Buyer-seller relationships,
Consumer behaviour,
Customer satisfaction,
Marketing theory,
Nigeria
ArticleType: Research paper
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(242 KB)
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| 1751532 |
Employees' affective commitment to change: The key to successful CRM implementation
Philip Shum, Liliana Bove, Seigyoung Auh
(pp. 1346-1371)
Keywords:
Banking,
Change management,
Customer satisfaction,
Job satisfaction,
New Zealand
ArticleType: Research paper
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(218 KB)
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| 1751533 |
Market knowledge diffusion and business performance
Paul Hughes, Robert E. Morgan, Yiannis Kouropalatis
(pp. 1372-1395)
Keywords:
Business performance,
Business planning,
Knowledge management,
Market orientation,
Market research,
Workplace training
ArticleType: Research paper
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(172 KB)
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| 1751534 |
Scholars who stare at goats: The collaborative circle cycle in creative consumer research
Alan Bradshaw, Stephen Brown
(pp. 1396-1414)
Keywords:
Consumer research,
Group behaviour,
Marketing,
Professional education
ArticleType: Conceptual paper
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(122 KB)
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