| 1751725 |
Building credibility in international banking and financial markets: A study of how corporate reputations are managed through image advertising
Poul Erik Flyvholm Jørgensen, Maria Isaksson
(pp. 365-379)
Keywords:
Advertising,
Banks,
Corporate image,
Financial markets
ArticleType: Research paper
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(294 KB)
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| 1751726 |
Communicating a new corporate image during privatization: the case of El Al airlines
Ram Herstein, Yoram Mitki, Eugene D. Jaffe
(pp. 380-393)
Keywords:
Air transport,
Communication,
Corporate image,
Stakeholder analysis
ArticleType: Case study
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(88 KB)
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| 1751727 |
When an icon stumbles: the Ribena issue mismanaged
Tony Jaques
(pp. 394-406)
Keywords:
Advertising,
Brand image,
Complaints,
Corporate image,
Corporate strategy
ArticleType: Case study
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(85 KB)
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| 1751728 |
When working hard pays off: testing creativity hypotheses
Taewon Suh, Hochang Shin
(pp. 407-417)
Keywords:
Communication,
Creative thinking,
Performance levels,
Public relations,
South Korea
ArticleType: Research paper
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(81 KB)
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| 1751729 |
Concise corporate reporting: communication or symbolism?
Sue Hrasky, Bernadette Smith
(pp. 418-432)
Keywords:
Australia,
Financial reporting,
Investors,
Stakeholder analysis,
Symbolism
ArticleType: Research paper
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(96 KB)
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| 1751730 |
Transparency and performance communication: a case study of Dutch Railways
Mirjam Galetzka, Dave Gelders, Jan Pieter Verckens, Erwin Seydel
(pp. 433-447)
Keywords:
Communication,
Performance levels,
Railways,
The Netherlands
ArticleType: Case study
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(88 KB)
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