| 1768904 |
The world wide web in modern marketing's contribution to organisational performance
Stewart Adam, Andrea Vocino, David Bednall
(pp. 7-24)
Keywords:
Australia,
Electronic commerce,
Marketing,
Online operations,
Organizational performance
ArticleType: Research paper
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(110 KB)
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| 1768905 |
Marketing perceptions and business performance: Implications for marketing education?
Øyvind Helgesen, Erik Nesset, Terje Voldsund
(pp. 25-47)
Keywords:
Business performance,
Marketing,
Norway
ArticleType: Research paper
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(137 KB)
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| 1768906 |
CRM literature: conceptual and functional insights by keyword analysis
Eleni K. Kevork, Adam P. Vrechopoulos
(pp. 48-85)
Keywords:
Classification schemes,
Customer relations,
Electronic commerce,
Information retrieval,
Referencing
ArticleType: Literature review
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(180 KB)
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| 1768907 |
Assessing relationship quality in four business-to-business markets
Bahar Ashnai, Maria Smirnova, Sergei Kouchtch, Qionglei Yu, Bradley R. Barnes, Peter Naudé
(pp. 86-102)
Keywords:
Business-to-business marketing,
China,
Cluster analysis,
Iran,
Russia,
United Kingdom
ArticleType: Research paper
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(105 KB)
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| 1768908 |
An examination of the relationship between service quality dimensions, overall internet banking service quality and customer satisfaction: A New Zealand study
Michel Rod, Nicholas J. Ashill, Jinyi Shao, Janet Carruthers
(pp. 103-126)
Keywords:
Banking,
Customer satisfaction,
Customer services quality,
Internet,
New Zealand,
Online operations
ArticleType: Research paper
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(128 KB)
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| 1768909 |
Engaging the purchase motivations to charm shoppers
Mario J. Miranda
(pp. 127-145)
Keywords:
Consumer behaviour,
Implicit price,
Market segmentation,
Marketing strategy,
Motivation (psychology),
Product consumption
ArticleType: Research paper
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(117 KB)
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| 1768910 |
A cross-cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships
Satyabhusan Dash, Ed Bruning, Kalyan Ku Guin
(pp. 146-169)
Keywords:
Banking,
Canada,
Consumer behaviour,
Customer relations,
India,
National cultures
ArticleType: Research paper
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(129 KB)
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