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Journal of Product & Brand Management

Volume 17 Issue 7

Published: 2008 | Start Page: 425

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Articles

Articles
Article No: Article Information:
1752091 Does brand equity vary between department stores and clothing stores? Results of an empirical investigation
Ravi Pappu, Pascale G. Quester (pp. 425-435)
Keywords: Australia, Brand equity, Quality, Retailers, Trade associations
ArticleType: Research paper
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1752092 Strategic megabrand management: does global uncertainty affect brands? A post-9/11 US/non-US comparison of the 100 biggest brands
Gabriele Suder, David Suder (pp. 436-451)
Keywords: Brands, Terrorism, Uncertainty management
ArticleType: Research paper
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1752093 Derivative beliefs and evaluations
Daniel A. Sheinin, Laurette Dubé, Bernd H. Schmitt (pp. 453-462)
Keywords: Brand extensions, Consumer behaviour, New products, Perception
ArticleType: Research paper
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1752094 Customer satisfaction in the first and second moments of truth
Martin Löfgren, Lars Witell, Anders Gustafsson (pp. 463-474)
Keywords: Consumer behaviour, Consumer psychology, Consumption, Customer satisfaction, Packaging, Point of sale
ArticleType: Research paper
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1752095 Price bundling and framing strategies for complementary products
Raj Arora (pp. 475-484)
Keywords: Consumer behaviour, Discounts, Fast moving consumer goods, Prices
ArticleType: Research paper
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1752096 Price knowledge structures relating to grocery products
Hans Pechtl (pp. 485-496)
Keywords: Consumer behaviour, Fast moving consumer goods, Prices, Product information, Shopping
ArticleType: Research paper
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1752097 Fair price: research outside marketing
Sarah Maxwell (pp. 497-503)
Keywords: Behavioural economics, Prices, Research
ArticleType: General review
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Book Review

Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
Item No: Item Information
1752090 Powerlines: Words That Sell Brands, Grip Fans, and Sometimes Change History
Journal: Journal of Product & Brand Management
Vol : 17 Issue: 7
Author(s): Kirk Hazlett
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Editorial

Editorial
Item No: Item Information
1752098 Editorial
Journal: Journal of Product & Brand Management
Vol : 17 Issue: 7
Author(s): Richard C. Leventhal
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Note from the publisher

Note from the publisher
Item No: Item Information
1752099 Note from the publisher
Journal: Journal of Product & Brand Management
Vol : 17 Issue: 7
Author(s): Vicky Williams
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2008 Awards for Excellence

2008 Awards for Excellence
Item No: Item Information
1752100 2008 Awards for Excellence
Journal: Journal of Product & Brand Management
Vol : 17 Issue: 7
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