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International Marketing Review

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Articles

Articles

Article No:	Article Information:
1752514	Subsidiary size, internationalization, product diversification, and performance in an emerging market Yu-Ching Chiao, Chow-Ming Joseph Yu, Peng-Yu Li, Yi-Chuan Chen (pp. 612-633) Keywords: China, Diversification, International business, Multinational companies, Subsidiaries, Taiwan ArticleType: Research paper View HTML | View PDF (136 KB) | Reprints & Permissions
1752515	Cross-border interfirm cooperation: the influence of the performance context Claude Obadia (pp. 634-650) Keywords: Channel relationships, Economic performance, Exports, Marketing ArticleType: Research paper View HTML | View PDF (109 KB) | Reprints & Permissions
1752516	The influence of marketing capabilities on economic international performance Andreu Blesa, Maria Ripollés (pp. 651-673) Keywords: Business performance, International business, Market entry, Marketing ArticleType: Research paper View HTML | View PDF (134 KB) | Reprints & Permissions
1752517	The role of networks and matching in market entry to emerging retail markets Ulf Elg, Pervez N. Ghauri, Veronika Tarnovskaya (pp. 674-699) Keywords: Emerging markets, International marketing, Market entry, Retailing ArticleType: Research paper View HTML | View PDF (1066 KB) | Reprints & Permissions
1752518	E-readiness and trust: macro and micro dualities for e-commerce in a global environment Pierre Berthon, Leyland Pitt, Dianne Cyr, Colin Campbell (pp. 700-714) Keywords: Corruption, Electronic commerce, National cultures, Trust, User interfaces ArticleType: Research paper View HTML | View PDF (270 KB) | Reprints & Permissions

Book Review

Marketing Knowledge Management

Item No:	Item Information
1752512	Marketing Knowledge Management Journal: International Marketing Review Vol : 25 Issue: 6 Author(s): Ronald B. Mitchell View HTML

Foreign Operation Methods: Theory, Analysis, Strategy

Item No:	Item Information
1752513	Foreign Operation Methods: Theory, Analysis, Strategy Journal: International Marketing Review Vol : 25 Issue: 6 Author(s): Carlos M. Rodriguez View HTML

Editorial

Editorial

Item No:	Item Information
1752519	Editorial Vol : 25 Issue: 6 Author(s): John W. Cadogan and Jeryl Whitelock View HTML

Note from the publisher

Note from the publisher

Item No:	Item Information
1752520	Note from the publisher Journal: International Marketing Review Vol : 25 Issue: 6 Author(s): Vicky Williams View HTML

Awards for Excellence

Outstanding Paper Award

Item No:	Item Information
1752765	Outstanding Paper Award Journal: International Marketing Review Vol : 25 Issue: 6 View HTML

Outstanding Paper Award

Item No:	Item Information
1752766	Outstanding Paper Award Journal: International Marketing Review Vol : 25 Issue: 6 View HTML

Call for papers

Special issue on international perspectives on nation branding: current trends and future directions

Item No:	Item Information
1752521	Special issue on international perspectives on nation branding: current trends and future directions Journal: International Marketing Review Vol : 25 Issue: 6 View HTML