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Young Consumers: Insight and Ideas for Responsible Marketers

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Young Consumers: Insight and Ideas for Responsible Marketers

Volume 9 Issue 4

Published: 2008 | Start Page: 239

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Articles

Articles
Article No:	Article Information:
1754024	“It does my head in … buy it, buy it, buy it!” The commercialisation of UK children's web sites Agnes Nairn (pp. 239-253) Keywords: Advertising, Children (age groups), Internet, Regulation ArticleType: Research paper View HTML \| View PDF (201 KB) \| Reprints & Permissions
1754025	What do young people want from today's BBC? Initial observations from outreach work carried out by the BBC's Regional Audience Council for London Christine Fanthome (pp. 254-264) Keywords: Behaviour, Television, Television news, Visual media, Young adults, Youth ArticleType: Research paper View HTML \| View PDF (199 KB)
1754026	Jordanian children's perception of fathers' communication structures and patterns: scales revision and validation A. Al-Zu'bi, G. Crowther, G. Worsdale (pp. 265-281) Keywords: Child psychology, Communication, Family roles, Jordan, Social interaction ArticleType: Research paper View HTML \| View PDF (176 KB) \| Reprints & Permissions
1754027	Alcohol consumption among young consumers: a review and recommendations Magdalena Cismaru, Anne M. Lavack, Evan Markewich (pp. 282-296) Keywords: Alcoholic drinks, Consumer protection, Young adults ArticleType: Research paper View HTML \| View PDF (106 KB) \| Reprints & Permissions
1754028	Gender portrayal in food and beverage advertisements in Hong Kong: a content analytic study Adrian Furnham, Jessica Li (pp. 297-307) Keywords: Advertising, Communication processes, Food products, Gender, Hong Kong ArticleType: Research paper View HTML \| View PDF (86 KB) \| Reprints & Permissions
1754029	The gifts we buy for children Andrew G. Parsons, Paul W. Ballantine (pp. 308-315) Keywords: Buying behaviour, Children (age groups), Consumer behaviour ArticleType: Research paper View HTML \| View PDF (76 KB) \| Reprints & Permissions

Editorial

Editorial
Item No:	Item Information
1754030	Editorial Journal: Young Consumers: Insight and Ideas for Responsible Marketers Vol : 9 Issue: 4 Author(s): Dr Brian Young View HTML

2008 Awards for Excellence

2008 Awards for Excellence
Item No:	Item Information
1754031	2008 Awards for Excellence Journal: Young Consumers: Insight and Ideas for Responsible Marketers Vol : 9 Issue: 4 View HTML

Note from the publisher

Note from the publisher
Item No:	Item Information
1754032	Note from the publisher Journal: Young Consumers: Insight and Ideas for Responsible Marketers Vol : 9 Issue: 4 Author(s): Vicky Williams View HTML

Legal briefing

Prohibition of advertising to children and restrictions to advertising to teenagers in Brazil
Item No:	Item Information
1754033	Prohibition of advertising to children and restrictions to advertising to teenagers in Brazil Vol : 9 Issue: 4 Author(s): Rosangela Delgado, Livia Mine View HTML

Executive insight

Hardwired to love brands
Item No:	Item Information
1754034	Hardwired to love brands Journal: Young Consumers: Insight and Ideas for Responsible Marketers Vol : 9 Issue: 4 Author(s): Martin Lindstrom View HTML

Key insights

Key insights
Item No:	Item Information
1754035	Key insights Journal: Young Consumers: Insight and Ideas for Responsible Marketers Vol : 9 Issue: 4 View HTML