| 853834 |
Internet marketing research (1987-2000): a literature review and classification
E.W.T. Ngai
(pp. 24-49)
Keywords:
Internet,
Literature,
Marketing
ArticleType: Literature review
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(276 KB)
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| 853835 |
Leadership style, motivation and performance in international marketing channels: An empirical investigation of the USA, Finland and Poland
Rajiv Mehta, Alan J. Dubinsky, Rolph E. Anderson
(pp. 50-85)
Keywords:
International marketing,
Leadership,
Motivation,
Performance
ArticleType: Research Paper
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(204 KB)
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| 853836 |
Market orientation in the service sector of the transition economies of central Europe
Graham Hooley, John Fahy, Gordon Greenley, József Beracs, Krzysztof Fonfara, Boris Snoj
(pp. 86-106)
Keywords:
Economy,
Hungary,
Market orientation,
Poland,
Services,
Slovenia
ArticleType: Research paper
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(105 KB)
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| 853837 |
Child care services: An exploratory study of choice, switching and search behaviour
Debra Grace, Aron O’Cass
(pp. 107-132)
Keywords:
Australia,
Child care,
Consumer behaviour,
Services
ArticleType: Research paper
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(294 KB)
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| 853838 |
Country-of-manufacture effects for known brands
Michael K. Hui, Lianxi Zhou
(pp. 133-153)
Keywords:
Brand equity,
Country of origin,
Manufacturing
ArticleType: Research paper
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(365 KB)
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| 853839 |
The international advertising practices of multinational companies: A content analysis study
Greg Harris, Suleiman Attour
(pp. 154-168)
Keywords:
Advertising,
Europe,
International business,
Middle East,
Standards
ArticleType: Research paper
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(279 KB)
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| 853840 |
Measuring the quality of relationships in consumer services: an empirical study
Keith Roberts, Sajeev Varki, Rod Brodie
(pp. 169-196)
Keywords:
Development,
Quality,
Relationship marketing,
Service quality,
Services marketing
ArticleType: Conceptual Paper
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(382 KB)
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| 853841 |
Mind the gap: An analysis of service provider versus customer perceptions of market orientation and the impact on satisfaction
Areti Krepapa, Pierre Berthon, Dave Webb, Leyland Pitt
(pp. 197-218)
Keywords:
Customer satisfaction,
Market orientation,
Marketing,
Services marketing
ArticleType: Research Paper
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(519 KB)
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| 853842 |
Consumers’ trade-off between relationship, service package and price: An empirical study in the car industry
Gaby Odekerken-Schröder, Hans Ouwersloot, Jos Lemmink, Janjaap Semeijn
(pp. 219-242)
Keywords:
Car manufacturers,
Conjoint analysis,
Consumer behaviour,
Decision making,
Relationship marketing
ArticleType: Research Paper
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(228 KB)
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| 853843 |
The effects of peripheral exposure to information on brand preference
Erik L. Olson, Hans Mathias Thjømøe
(pp. 243-255)
Keywords:
Brands,
Cognitive mapping,
Consumer behaviour,
Information
ArticleType: Research paper
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(79 KB)
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| 853844 |
Modelling consumer response to differing levels of comparative advertising
Salvador del Barrio-García, Teodoro Luque-Martínez
(pp. 256-274)
Keywords:
Advertising,
Consumer behaviour,
Effectiveness,
Information processing,
Modelling,
Spain
ArticleType: Research Paper
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(368 KB)
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| 853845 |
Successful strategies of newly industrialised east Asian firms in Europe
Ivy S.N. Chen, Veronica Wong
(pp. 275-297)
Keywords:
Headquarters,
Marketing strategy,
Organizational structure,
Subsidiaries
ArticleType: Research paper
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(184 KB)
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| 853846 |
The dynamics of public relations: Key constructs and the drive for professionalism at the practitioner, consultancy and industry levels
Carmen Lages, Lyndon Simkin
(pp. 298-328)
Keywords:
Analysis,
Professional service firms,
Public relations
ArticleType: Research paper
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(324 KB)
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