| 853847 |
Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters
Aron O'Cass, Craig Julian
(pp. 366-384)
Keywords:
Australia,
Export,
Marketing,
Marketing mix,
Performance,
Strategy
ArticleType: Research paper
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(233 KB)
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| 853848 |
Should marketing managers be concerned about attitudes towards marketing and consumerism in New Zealand? A longitudinal view
Steven Lysonski, Srinivas Durvasula, John Watson
(pp. 385-406)
Keywords:
Consumer attitudes,
Consumerism,
Management,
Marketing,
New Zealand
ArticleType: Research paper
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(112 KB)
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| 853849 |
Exploring the role of market learning capability in competitive strategy
Jay Weerawardena
(pp. 407-429)
Keywords:
Competitive advantage,
Entrepreneurialism,
Innovation,
Learning,
Marketing,
Strategy
ArticleType: Research paper
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(912 KB)
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| 853850 |
Strategic marketing planning: a grounded investigation
Nicholas J. Ashill, Mark Frederikson, John Davies
(pp. 430-460)
Keywords:
Grounded theory,
Strategic marketing,
Strategic planning
ArticleType: Research Paper
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(372 KB)
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| 853851 |
The alternative classification scheme in the Asian context
William R. Boulton, Rajan Nataraajan
(pp. 461-475)
Keywords:
Classification,
Development,
Newly industrializing economies,
Strategy
ArticleType: Conceptual Paper
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(889 KB)
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| 853852 |
Marketing planning, market orientation and business performance
Sue Pulendran, Richard Speed, Robert E. Widing II
(pp. 476-497)
Keywords:
Company performance,
Market orientation,
Marketing concept,
Marketing planning
ArticleType: Research Paper
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(216 KB)
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| 853853 |
An evaluation of typologies of marketplace strategic actions: The structure of Australian top management perceptions
Anthony Pecotich, Felicity J. Purdie, John Hattie
(pp. 498-529)
Keywords:
Australia,
Classification,
Executives,
Perception,
Strategic marketing,
Strategy
ArticleType: General review
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(138 KB)
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| 853854 |
The effects of market orientation on trust and commitment: The case of the sponsorship business-to-business relationship
Francis Farrelly, Pascale Quester
(pp. 530-553)
Keywords:
Australia,
Commitment,
Market orientation,
Sponsorship,
Trust
ArticleType: Research paper
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(187 KB)
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| 853855 |
Australian marketing managers’ perceptions of the Internet: A quasi-longitudinal perspective
Elaine K.F. Leong, Michael T. Ewing, Leyland F. Pitt
(pp. 554-571)
Keywords:
Australia,
Internet,
Marketing,
Value
ArticleType: Research paper
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(100 KB)
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| 853856 |
Beyond market orientation: Knowledge management and the innovativeness of New Zealand firms
Jenny Darroch, Rod McNaughton
(pp. 572-593)
Keywords:
Innovation,
Knowledge management,
Market orientation,
New Zealand
ArticleType: Research Paper
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(107 KB)
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| 853857 |
Servicing customers directly: Mobile franchising arrangements in Australia
Lilly Chow, Lorelle Frazer
(pp. 594-613)
Keywords:
Australia,
Consumer behaviour,
Contracts,
Customer service,
Franchising,
Outcomes
ArticleType: Research Paper
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(105 KB)
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